Generali Italia announces investment of over 500 million euros for the new Health & Welfare model

Generali Italia announces an investment plan of over 500 million euros over the next three years for a new integrated and innovative model of solutions designed for the health of families and the well-being of workers. The new Health & Welfare model presented today in Milan includes the new Imagine Now Health & Wellness offer, a single interlocutor for the health of families; the birth of the Generali Welion-CDP Venture Capital joint venture, Convivit, for a new housing concept based on the international Senior Living model dedicated to self-sufficient over 65s; the establishment of the Private Equity Fund for the provision of care with high quality standards; the Benefit digital life coach for the promotion of healthy lifestyles dedicated to businesses, by Generali Welion and Generali Vitality; robotics and artificial intelligence for prevention and rehabilitation with Movendo Technology. “Our future – said Marco Sesana, Country Manager & CEO of Generali Italia and Global Business Lines – is in Health: this is one of the lessons of Covid. Prevention, healthy and active lifestyles, the best treatments must be accessible and within everyone’s reach. With experience, innovative strength and an international vision, we are ready today to help families and businesses look to tomorrow with renewed enthusiasm and optimism, through new, concrete and innovative solutions for health and well-being. The 20 billion euros of the PNRR mark a point of discontinuity: as Generali Italia we have decided to catalyze and support the country’s efforts and be close to people with an investment of over 500 million euros over the next three years, developing a unique model, complete and technological for a positive social impact on the country. ”This is in detail the new model which aims to make the customer build a path that evolves throughout his life. Imagine Now expands and updates the playlist of protection, prevention and assistance for the whole family is enriched with new solutions for Health & Wellness, with a single contract. With Imagine Now Health & Wellness, the customer activates his own personalized Health plan with many ways to feel good in a single solution full of options and services: check-ups, second opinions, access to excellent networks and reimbursement via mobile. There is also an orientation service and immediate access to the best quality care with more protection and coverage for oncological, dental and life-long care. All with an accessible formula both in terms of price, starting from 15 Euros per month, and of contact with the network of specialists through digital channels. to affiliated facilities at discounted rates for specialist visits and diagnostic tests. Also through the App and the site you can book the service in the structure and with your favorite doctor, choosing based on the place, the cost of the single service and your availability. A medical center is also always available to get in touch with highly qualified personnel trained for remote medical assistance 7/7 H24 in multi-channel (via telephone and video / chat). Prescription of medicines and check-ups after the tele-report guarantee continuous and complete assistance always in mobile mode.A new Private Equity fund will be launched within the year, which invests in health facilities for the provision of care with high standards qualitative with a goal of 400 million euros. The focus on will be on laboratories, diagnostics, rehabilitation, retail pharma and services, digital health. The fund will be managed within the scope of the specific skills in the Real Assets of Generali Investments. From Generali Vitality and Generali Welion, Benefit: for employees of companies, a digital program that encourages individuals to achieve individual health and well-being goals, making healthy choices, and rewards healthy lifestyles. Through an online assessment, the person knows their state of health and in particular, finds out how close or not their habits are to healthy living. This judgment is provided by combining proper nutrition, exercise, alcohol consumption and smoking cessation. By connecting a fitness tracker to the Benefit App, you can monitor your weekly motor activity, including the steps taken or the calories burned in the practice of each sport. To encourage customers to improve their lifestyle, both check-up activities and physical activity allow them to collect points, grow in status and therefore receive increasingly exclusive rewards. There is also the option of donating part of these prizes to the Ora di Futuro / THSN project, a Generali Italia education project aimed at children and families that involves teachers, primary schools and non-profit networks throughout Italy. With Generali Welion and Movendo Technology, tailor-made programs for the use of Robotics and Artificial Intelligence to favor totally personalized rehabilitation and diagnostic paths: enabling services that evaluate the patient and create personalized treatments that can be objectively measured; assessment and treatment for the prediction and reduction of the risk of falling in the elderly The new company Convivit is born from the strategic partnership between Cdp Venture Capital and Generali Welion for senior living: a new housing model with digital services, assistance and well-being for self-sufficient over 65s. Within 10 years throughout Italy over 20 residences for 2,500 people with 2,000 modern apartments based on a new concept that integrates services, IoT (Internet of Things), common spaces and green areas. The services offered will range from those dedicated to the residential aspect, such as unlimited Wi-Fi connectivity, 24-hour concierge and laundry, to those on health and safety, with the possibility of wearing devices for constant monitoring of health parameters, assistance h24 telephone, health services by specialized operators, up to wellness and entertainment services with beauty center, hairdresser, recreational activities and gym.Generali promotes Wellness and Health at school, in families and in companies with programs for healthy lifestyles , from nutritional to sports advice, for families with Imagine a life Più by Generali and the Protection Days Salute by Alleanza Assicurazioni; Educational courses in schools dedicated to Health for 160 thousand pupils of the 3rd, 4th, 5th grade with The Human Safety Net and Ora di Futuro. Promotion of welfare culture for companies for over 30,000 small and medium-sized enterprises with the SME Welfare Index. New Health prevention campaign with free teleconsultation and check-ups for customers.