Tortorella (Consulcesi): “Transition to digital is the only way for companies to grow”

During the months of the lockdown when the Italian economy was paralyzed, digital-based companies held up. Indeed, the SMEs that had invested in the digital transition grew by 50%, according to a study by the Politecnico di Milano. Digital innovation has been a sort of lifeline for companies. And precisely the enhancement of digital and the recognition of the importance of ‘human capital’ in the processes of crisis and growth, is the theme of Massimo Tortorella’s new book, ‘Digital Capital’, to be released on July 22 in paper format and digital. The second job of the ‘entrepreneur of tomorrow’ – as Gianluigi Pacini Battaglia defines the president of Consulcesi Group in the preface – intertwines personal and professional experience with a vision of the future that does not ignore the need to “direct the current capitalist economy towards new goals , like the one for the ecological and digital transition ”. In the folds of the pandemic crisis, Tortorella identifies “an extremely lively present, full of opportunities to be seized both nationally and internationally”, in the sphere of the economy, work and especially health. Putting people at the center, especially in the post-Covid era, means first of all paying attention to the universalistic value of health and understanding what the starting situation is in order to set up a strategy that indicates the precise and coherent direction of evolution of organizational and technological models, to aim of having a digitalization that produces benefits in the medical and health sector, is the first step towards a real digital transition.In Italy and in Europe the growth in the number of long-lived goes hand in hand with the increase in chronicity and non self-sufficiency , as a result, the demand for assistance will be ever greater and health systems will have to bear ever higher costs. With this in mind, digitization is one of the ways forward to tackle the new health challenges. However, there are numerous obstacles to the adoption of digital health services ranging from poor IT knowledge of physicians to the lack of a privacy regulatory framework for doctor-to-patient communications. This shakes the balance between the sustainability of the system and its universalistic character, but, as Tortorella argues, it is possible to create a “digital Renaissance” that in the redistribution of wealth combines “the value of work with ethics, the strength of ideas to reality, and that anchors an entrepreneurial vision to its realization “. ‘Digital Capital’ by Massimo Tortorella addresses the issue of the new professions of the future, especially in the health sector, for which continuous updating and constant training is of vital importance, especially through e-learning that allows you to be trained and informed in much faster and more efficient times than the classic training formulas. “Digital capitalism demands, in fact, new professionalism and skills, and requires paths, models and tools for certification of this know innovative. This is why I believe that training is the most important field of application among the innovations that digital human capital brings with it. The new professions of the future, in fact, will increasingly presuppose a multidisciplinarity ”, Pacini Battaglia writes in the preface. Digital platforms are now the central element of the economic, productive and social development of this society in which, in the book by the President of Consulcesi, the concept of “virtual” returns to the Latin etymological origin of “virtue” through questions and answers that have the aim of drawing the attention of entrepreneurs and institutional representatives to a new economic phenomenon that requires widespread digital education to ride the wave of digital capitalism, not to be overwhelmed and “not to miss the opportunity to expand our horizon”.