Web Marketing Festival 2021. The live broadcasts of the Main Stage on Adnkronos starting tomorrow at 8.30

Digital and brand journalism, publishing, SEO. These are just some of the issues that will be addressed in the 60 training rooms of WMF, the largest Festival on Digital and Social Innovation which, once again this year, pays great attention to the world of journalism and information. Scheduled from 15 to 17 July again in presence at the Palacongressi di Rimini and online, the WMF2021 among the over 100 scheduled events will devote ample space to digital journalism, publishing, authors, publishing houses and bookstores. Many issues addressed in this area, including the relationship between brand journalism and the press office, challenges and opportunities of artificial intelligence for news management, inclusive media communication and much more. The combination of innovation and publishing has been explored for years. within the Festival through collaborations with the main players in the world of Italian and international information such as the Adnkronos press agency, which once again this year confirms its role as Main Media Partner of the WMF. As part of its digital development that has led it to be the first web press agency in Italy, Adnkronos also this year wanted to be alongside the Festival with the conviction that the ongoing innovation process can only strengthen its role. always covered with a primary source of qualified and verified information. With this in mind, during the 3 days some of the Mainstage events – where talks, shows, concerts and show moments will be staged – will also be streamed on the Adnkronos website in the special section dedicated to WMF. Journalism-themed meetings and events Three days of meetings and events where, among the 60 rooms of the WMF, journalists or people intrigued by the world of journalism can listen to interesting debates. In particular, the “Digital and brand journalism” room, which will be active on the first day of July 15, will host interventions by journalists and experts in the sector. The room dedicated to authors will be active – also in live streaming in a special online space – where will be able to interface with the participants and present their book in front of the Festival audience. Interesting will be the debate on journalism and artificial intelligence where the journalist Marco Pratellesi, co-director of Agi, will hold a meeting entitled “Journalism and AI: the new frontier of news and information “. Eugenia Nicolosi, from Repubblica, and Valentina Falco, author of the Instagram profile @ladonnaacaso, will address the theme “Inclusive communication and Media: the game for equality is also played on social media and newspapers”. Among the speakers, there is no shortage of names of well-known journalists , like that of Francesco Giorgino – professor at Luiss and anchorman of Tg1 -, who together with Roberto Zarriello – of UniPegaso – at the meeting “Digital and Brand Journalism” will address the relationship between brand journalism and press office. In the rooms dedicated to SEO ( July 16) and Content Marketing (July 15 and 16), in addition, there will be speeches on the world of publishing, storytelling and search engine positioning techniques. The complete agenda of WMF2021 is available on the website of the Festival at www.webmarketingfestival.it/2021/programma.