Banca Mediolanum, Prexta is born: more credit strength for consumer families

Prexta capitalizes on the history of Eurocqs, which in just over three years has disbursed 1.2 billion euros, and will act with a broader mandate, targeting the public of consumer households with a complete range of financing that includes personal loans and consolidation, in addition to the historic specialization in the sale of the fifth. The distribution takes place throughout the national territory, through a commercial network of over 400 subjects, mainly agents in financial activities. With this transaction, Banca Mediolanum wants to strengthen its presence and role in the consumer finance market, a growing and high-margin segment. “For Banca Mediolanum this is a further strategic junction – explained Gianluca Bosisio, general manager of the Bank Mediolanum – Prexta will in fact allow us to activate an important line of liquidity use, in a growing and highly profitable segment, and also allow us to benefit from an additional channel of contact and acquisition of new retail customers. Lastly, there are numerous synergies: Prexta benefits from Eurocqs’ specialization and in-depth knowledge of the market and from being part of a bank capable of ensuring risk control at minimum market values, a culture of innovation and industrial-based capacity in business management. ”“ Our goal is to achieve significant market shares and economic results over the next 5 years – declared Salvatore Ronzino, CEO of Prexta. – “the development envisages the strengthening of the company in all the most strategic dimensions, starting with distribution, where we intend to increase the specialized network with a recruiting plan. Furthermore, we will focus on strengthening human capital, with the entry of resources with specialized skills; of a new multi-channel operating platform based on efficiency and speed, and finally on the use of scoring and decision support engines in order to incorporate all regulatory innovations such as open banking, and technological as full digital end to end processes ” .