The Easter doves end up in the Antitrust Authority

The Easter doves end up in the Antitrust Authority. In the viewfinder those of 750 grams with packaging similar to those of 1 kg. This was reported to Adnkronos by the National Consumers Union which presented a complaint to the Authority on the marketing technique of the so-called “shrinkflation”, which reduces the consolidated weight of consumer products to mask the price increase. “A legitimate practice to reduce weight if, however, the average consumer is not deceived by misleading him with respect to the price actually charged, distorting his decision-making process, thus enticing him to make a purchase that he would not have made just because he was deceived about the convenience of that product, actually more expensive “says Massimiliano Dona, president of the National Consumers Union.