Wine, in 2020 e-commerce boom + 74.9% and digital investments + 55.8%

Online exploded during the pandemic: + 74.9% sales on proprietary web portals, + 435% for specialized online platforms, + 747% for general marketplaces. In 2020, investments in digital by the major wine producers increased by 55.8%, against a 14.3% decline in overall investments and 13.4% in advertising spending. This is what emerges from the first joint report on the Italian wine & spirits sector of the Mediobanca Research Area, the Studies Office of Sace and Ipsos, dedicated to the analysis of domestic and international markets and the study of socio-cultural dynamics of consumption and presented today.

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