Among the most recent orientation activities of the Geometri Foundation we mention two. In the first case, it relied on ZooCoom, a creative media agency focused especially on Gen Z and Millennials, for the Activation project, aimed at illustrating to the youngest, in particular the eighth grade students, the characteristics and potentials at the training and professional opportunities of the Technical Institute in the technological sector, specializing in Construction, Environment and Territory (CAT). Specifically, the project, in addition to telling the characteristics of the CAT to students with a dedicated social strategy, suggested an orientation test promoted by the Surveyors Foundation and validated by the La Sapienza University of Rome, before choosing a high school. The project was divided into various social channels. Various contents have been published on Instagram in post, video, story and reel format with the theme of the choice of high school and the characteristics of the CAT at the center. Overall, the project made it possible to involve an important number of target users (over 1.3 million), ie the new generations of students with whom the Surveyors Foundation was able to establish an interesting and engaging educational dialogue. In the second case, the Surveyors Foundation entrusted the Zampe Diverse digital advertising agency with the creation of a social advertising campaign on Instagram and Facebook, focused on the strategic role of surveyors in the current and future productive and socio-economic context of our country. A concept declined in three different headlines “Geometra. A superhero job “,” The future is in his hands “and” Build a future-proof career “, posted on the Facebook and Instagram page of Georientiamoci, the educational project promoted by the Surveyors Foundation for third grade secondary school students . The campaign was set up on two different target audiences: parents and children. Also in this case the results obtained were of undoubted value. Over 8.2 million impressions or campaign views, almost 3 million users reached and almost 23,000 clicks on links with dedicated landing pages for each variation of the campaign.
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