• Sat. Oct 23rd, 2021

Apps and the blockchain at the heart of digital humanism


May 11, 2021

Participating in the recent More Museum conference, the director of the Egyptian Museum of Turin Christian Greco told how museums today need a: “osmosis with research institutions and universities” and how they must open up “to new professions. I would like a new digital humanism to be born in the post-pandemic phase with museums at the center: a multidisciplinary approach that can make us understand what man’s place is in society and what his evolution may be “. The ongoing pandemic has brought a sudden technological acceleration in sectors and places where it has not yet fully evolved. The supermarket, for example, the furniture factory, or the shopping center: we were somehow forced, as users, to equip ourselves with booking and tracking apps to be able to carry out daily gestures in safety, as well as automatic payment methods and completely contactless. This redefinition of the management of time and spaces cannot fail to have repercussions, once the everyday life of the past has been regained, even in sectors such as cultural ones. For museums, the revolution began when, in the months of closure, methods had to be found to not stop the activities, and to continue the visits even at a distance. Virtual reality has entered the equation by force, and has enriched an offer that, even when reopening in person, will allow the collections to experience the perception of the museum on several levels. Even the classic audio guides have their days numbered: ensuring the sanitation of the headphones to rent at the museum is much more complicated than entrusting the guided tour to an app. Artplace Museum, for example, winner of the Lazio Innova startup competition a few weeks ago, uses beacon technology (low frequency bluetooth) to transform smartphones into multimedia and interactive audio guides.The change that has overwhelmed everyone, however, is that relating to tickets . The need to reduce contacts and track visits is leading to the total abandonment of paper tickets and queues at the ticket office. The purchase process is transferred online, and given the limited capacity allowed, it must be planned in advance. You arrive at the set time and with the ticket already downloaded to your smartphone, without waiting, without crowding and without contact.With the first reopening in January, SecuTix, a smart ticket office that offers its own platform from which to manage entrances, also landed in Italy. flows within the museum, sales of food, drinks and gadgets. The rapidity of innovation thus becomes a keystone for the events sector also connected to the exhibition spaces, thanks above all to the increasingly widespread use of digital contactless solutions. The blockchain applied to the entrances, then, focuses on security: a single, encrypted, non-transferable ticket is fully traceable, with the possibility of connecting it to the vaccination certificate in the future, or, as already happens, to the compilation of a self-declaration questionnaire with expiration thunderstorm. A leap into the future to restart safely and restore a relationship of trust with visitors.