Idealo.it has 10 years of activity in Italy. The national portal of the German comparison platform is officially online since July 29, 2011 and celebrates its anniversary with a 44% increase in registered stores in one year. Founded in Berlin in 2000, since 2006 it has been part of the Axel Springer Se publishing group, also publisher of Bild Zeitung and Die Welt. In addition to Italy and Germany, idealo is currently also present in France, Spain, the United Kingdom and Austria, with six national portals. The Italian portal of idealo currently collects over 145 million updated offers and 30 thousand registered stores, now representing a reliable partner for publishers and e-shops, but also, the company underlines, “a showcase of interest for Italian consumers who on the platform they find not only large stores but also medium and small local shops “. Thanks to the price comparison through idealo, it is possible to choose between diversified proposals and promotions as well as decide the best period to buy and save on purchases.In a period characterized by the boom of e-commerce, also following the Covid-19 pandemic and to the online opening of many small and medium-sized Italian companies, the portal “represents a unique value for consumers who can buy items often at lower prices” and “an interesting showcase for Italian shops that can increase their catchment area and publish their offers comparing themselves with the big names in e-commerce “. According to a recent survey commissioned by idealo Italia, 86.0% of the sample interviewed have a good-excellent rating and would recommend the use of the platform, 37.3% saved over 500 euros and 82.4 % over 250 euros in the last year thanks to the price comparison on idealo while 39.9% buy more on Italian online stores since using the Berlin-based platform. Idealo is currently a price comparator with over 145 million offers from over 30,000 online shops. The identikit of the Italian digital consumer who uses the idealo.it portal to compare online offers and save on purchases is typically male (60.8% of users), aged between 25 and 34 (24.7%) or between 35 and 44 years (23.9%). Seven out of ten Italian consumers (71.0%) use smartphones for online shopping and for price comparison. In addition, an Android mobile device is used in 78.2% of cases.
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