Manomano closes a 355 million dlr loan round and becomes a unicorn

ManoMano, Europe’s leading DIY, garden and home decor e-commerce, today announces the successful completion of the $ 355 million Series F funding round. The round was led by a new investor, Dragoneer Investment Group, with a large holding of existing investors Temasek, General Atlantic, Eurazeo, Bpifrance, through its Large Venture funds, Aglaé Ventures, Kismet Holdings, and Armat Group. The funds obtained will be used to continue the international expansion of ManoMano with the aim of accelerating the growth of the B2B market in Italy and Spain with the ManoManoPro platform. ManoMano also intends to continue its tradition of technological innovation focused on improving the customer and vendor experience and developing its European logistics network through ManoFulfillment. To achieve all these goals, ManoMano will double its workforce by hiring 1,000 new employees by the end of 2022. With $ 725 million raised in funding rounds in the 8 years since its inception by Philippe de Chanville and Christian Raisson, the scale-up achieved a valuation of $ 2.6 billion and unicorn status. “With this new funding round, we want to confirm our position as the undisputed European leader in our online market segment. Our goal is to become the first platform for all DIY, gardening and home improvement projects by offering first-rate experience and advice to our European clients “, said Philippe de Chanville and Christian Raisson, co-founders and co-CEOs of ManoMano. “By giving access to a highly skilled DIY audience and a full range of category-specific services, we also aim to be the partner of choice for our European sellers looking to grow their online business,” the two added. co-founders. “The pandemic has developed a strong international focus on the DIY industry, and we believe this trend will continue into the future. Consumers around the world are investing more and more in their homes and turning to channels. online for selection, price and – importantly – advice. ManoMano is the industry leader on all three of these dimensions, and no company in Europe is better equipped to help DIY enthusiasts achieve their goals. ” said Eric Jones, partner of Dragoneer Investment Group. “We have been extremely impressed with ManoMano’s management team and look forward to supporting their growth as they consolidate leading positions in their existing markets and continue to expand into Europe.” Facing a € 400 billion European market, still lagging behind in online penetration stuck at 11% (particularly 7% in Italy), the company has reinvented industry standards thanks to a unique positioning as a vertical digital brand. Meanwhile, ManoMano has demonstrated its leadership by achieving + 100% growth and 1.2 billion euros in turnover in 2020. With its unrivaled catalog of 10 million references and its 3,600 selected partner sellers, ManoMano offers the best experience and the best services for its private and professional clients in all its markets. Italy has been one of the priority markets for the company since its inception in 2015 and is facing a phase of consolidation after having earned a turnover of 130 million euros last year, supported by the launch, also in 2020, of its platform dedicated to home professionals, ManoManoPro, and the inauguration of ManoFulfillment, the company’s first logistics center in our country (Cremona). Thanks to this service, ManoMano is able not only to support sellers in the storage and distribution of products but also to accompany them in cross-border sales. On the customer side, ManoMano has developed a high quality personalized consultancy service thanks to Manodvisors, a community of experts available online to help customers in their projects and purchasing decisions (2.3 million conversations in 2020). Furthermore, the company has recently announced an agreement with ICE Paris, an organization for the promotion abroad and internationalization of Italian companies. The project involves the development of a showcase of Made in Italy companies only on the French platform (, which will include 130 Italian companies from the Home Design, Plumbing and Heating, Garden, Tools and Electrical Material sectors. With this new round of financing, ManoMano intends to further accelerate its objectives: to strengthen its footprint outside of France, investing in foreign countries that represent a great market opportunity. In Italy, in 2020 alone, the online interest on the part of consumers in the macro-category “furniture and garden” reached a growth of + 190.5%; invest in its technology and data to further improve its service offering for customers, sales partners and construction professionals. ManoMano offers its sales partners access to European markets by developing a European logistics network, customer service support, and enhancing them with advertising, sponsored products and customer knowledge. ManoMano continues to invest in services by building an end-to-end experience from inspiration to realization through customer consultancy, in order to become the partner of choice for their DIY and home improvement projects. Other objectives are to scale its B2B offer, ManoManoPro, in Italy and Spain where it was launched at the end of 2020, with the ambition to achieve the same success as France where one out of 5 small professionals is already registered. The company aims to become the partner of choice for small construction professionals. Accelerate its media investments in Europe to build a strong and differentiated Home Improvement brand in all its countries, on a par with France where 2 out of 3 French people know ManoMano and hire 1,000 new talent by the end of 2022, more than doubling its current workforce across Europe. “We firmly believe that to build a technological champion and reimagine our vertical, we must put our teams at the center of our development. At ManoMano, we allow every Mana and Mano to grow professionally within a strong and ambitious human vision. our great technological and commercial challenges require us to rely on the best talent, we will attract 1,000 new people at a very fast pace over the next 18 months “, conclude Philippe de Chanville and Christian Raisson, co-founders and co-ceo of ManoMano.

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