One, confirmed partnership with Mimesi (Dbinformation)

Una – Imprese della Comunicazione Unite – and DBInformation announce the renewal of their partnership. Mimesi, part of the DBInformation Group and present on the market for more than 15 years, will continue to make available to Una the best monitoring and analysis services for Print, Web, Social Media, Radio and TV, much appreciated by the Associates. Furthermore, it will guarantee an important contribution in the organization and communication of the main events designed and implemented by the Association, in particular the new Prize for Public Relations, The Prize. The Telemat division, which has been active for over 30 years in the procurement world, will instead provide Una with the daily monitoring service of all public tenders announced on the Italian territory. “A year of intense collaboration with Mimesi has given a lot to our Association and our Associates. The data intelligence made available provides the Communication Agencies with essential tools useful in defining winning decision-making strategies”, underlines Andrea Cornelli, Vice President of Una e spokesperson for Pr Hub. “The renewal of the partnership guarantees continuity and will allow us to develop new innovative and visionary projects. Furthermore, in the coming months the new European legislation will be applied to protect copyrighted content. Una and Mimesi will continue to collaborate actively because Laws are understood by the market and applied correctly “.” Una – United Communication Companies – notes Marina Bonomi, Mimesi CEO – is an elective target for Mimesi, since it represents the entire universe of the world of communication: from Creativity to Relations Public, from Events to Media Centers. We are therefore pleased to renew a fundamental partnership for Mimesi and for the entire DBInformation group. Thanks to the contribution of Una, Mimesi aims to obtain insights to further improve its monitoring tools and analysis of traditional and digital media, also identifying meeting opportunities for show associates how to make the most of the solutions offered by the Mimesi suite. The contribution of Telemat, the business unit of DBInformation that deals with the monitoring of tenders, is also confirmed, furthermore this year the novelty is characterized by the inclusion of Ninja Marketing, the edutech company of which DBI recently acquired the majority stake. UNA and Ninja will design, together with the UNA Board, an innovative training program in the digital marketing field, specially designed for the highly specialized professionals present in the Agencies “, concludes the CEO of Mimesi.