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Covid, change business online, apps for mental health fly but tourism down

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The pandemic has shifted towards digital businesses. So much so that in the Covid-19 era the apps of the ‘mental health’ sector began to fly online while digital consumers began to turn their backs on the tourism sector which has literally collapsed. According to the latest survey carried out by Trustpilot – which Adnkronos is able to anticipate – the “Mental Health & Wellness” sector records a 3-digit growth while the “Travel & Tourism” sector proves to be the most penalized, with 900 million fewer tourists in 2020 in the most popular travel destinations according to UNWTO data. He noted a real boom was Ginger, an app to recover mental health that peaked in its usage rates in September 2020 with a 159% increase in use compared to pre-Covid averages, and requests for virtual therapy are grew by 309%. Trustpilot analysts find that similarly, the ‘Doctor On Demand’ app also saw massive increases in new patients needing tele-therapy, over 50% throughout the month of October, with data above those recorded. at the beginning of the pandemic in March 2020. So the reviews also offer an interesting insight into the years of the pandemic and Trustpilot analyzed their reviews to identify how often words such as mental health, well-being or wellness were mentioned and, between August and November 2020, 2,780 times , mentions increased to 4,787 between November 2020 and February 2021. A figure, remarked by the Danish site, which becomes even more explicit in the year-on-year comparison: the same words between February 2019 and February 2020 were mentioned 3219 times, while between February 2020 and February 2021 the value has more than tripled (10,811 times). Ceccarelli: “Travel agencies are on the rise, too much confusion of rules between countries” “The industry of health and wellness as well as the travel sector have both been heavily affected by Covid, each in their own way, but data collected by Trustpilot suggests that the Health & Wellness sector will continue to grow rapidly in the coming months and that there is hope. also for the future of tourism “comments Claudio Ciccarelli, Trustpilot Country Manager in Italy. In particular, regarding the travel and tourism industry, the World Tourism Organization (Unwto) found that the most popular travel destinations welcomed 900 million fewer international tourists between January and October 2020, compared to the same period. in 2019. In the same time period, international arrivals also dropped by more than 74%. In March 2021, the Danish review platform looked at global consumer activity to understand how much the tourism sector has been affected. And, sadly, it was no surprise to find that the average number of travel reviews for a service purchased and collected during the pandemic was 39.7% lower than the previous year. Similarly, the average number of travel product reviews left during the pandemic was 81.8% lower than in 2019. In the second summer, however, Ciccarelli reports that “we are seeing an increase in demand in against travel agencies – previously in decline – due to the confusion regarding the different rules and restrictive measures from country to country “. “It is therefore essential to be prepared and to remember that, in order to aim for a recovery, it is necessary to satisfy the trends and demands of consumers, being ready to renew with them” finally warns the manager of Trustpilot Italy. (by Andreana d’Aquino)

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