Riccardo Sciutto: “In Sergio Rossi we aim to close the year at 120 million”

Sergio Rossi puts the turbo on 2022. The historic footwear brand from San Mauro Pascoli, purchased last June by the Chinese group Fosun (already owner of Lanvin and Wolford) has clear ideas for the future and aims to clearly exceed the numbers of last year, archived with a turnover of 60 million euros. “It was a very beautiful, challenging 2021 – CEO Riccardo Sciutto, in Milan to present the fall-winter 2022/2023 of the brand, tells AdnKronos -. There has been a change of ownership, new shareholders and partners and we have recorded very strong growth in Asia and e-commerce. “These are the drivers of today, together with the San Mauro Pascoli factory, which is a jewel and produces over a thousand pairs of shoes made by hand every day, even for other brands. And that embodies our dual soul: on the one hand the ability to innovate by making pieces of art and on the other hand to look to the future. “In the company since 2016, Sciutto is satisfied with the steps giant that is doing with the brand, which in three months has opened 4 new stores and will inaugurate another 8 in China alone, by the end of the year. “Yesterday we opened a beautiful pop-up store in Milan, in corso Matteotti – Stresses Sciutto – that every 2 months will present something new while opening a June we will inaugurate a free stand in via Spiga. Let’s start again from Milan “. For Sergio Rossi there is not only Italy among the best performing markets but the brand records significant growth in Japan – where it is among the strongest brands for footwear – in China, France and Russia. On the latter market, after the start of the war, attention is strong. “Russia is an important market for us, in which we are growing very well and this could be a problem – admits Sciutto -. Eventually we will have to find a system to recover what is lost elsewhere, perhaps online, or in other markets, such as in China, Japan and the USA. This is the moment when if you just worry you are lost “. For Sciutto,” you have to get up and react which does not mean not giving a damn, but staying clear, otherwise you do the wrong things. I have 3,000 employees behind me and I cannot tell them ‘before there was Covid, now Russia, you have to stay at home’. It’s not just the brand that counts but there are families behind it, which I protected during Covid and will continue to protect “. The trajectory remains one of optimism. “We create a product invented by Sergio Rossi 71 years ago to make women dream and I must continue to make them dream, especially in a moment like this – highlights Sciutto -. If we have become champions of a positive message, even together with other brands, even more so today we need to be even more optimistic “. (by Federica Mochi)