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Do you want to erase your climate footprint? With $ 276 on Nori


Regenerative agriculture involves letting cover cultures develop on the ground that help absorb carbon dioxide and lock it into the soil. Not turning the soil every autumn after harvest prevents trapped carbon dioxide from escaping into the atmosphere. The yields are comparable to those that would be obtained through conventional agriculture and the soil remains healthier, with crops much more resistant to pests and extreme weather conditions. In addition to selling their crops, many US farmers are starting to generate revenue from the carbon market. There are all sizes such as Indigo Ag and Nori: companies and entrepreneurs eager to offset their carbon footprint can purchase carbon credits from farmers who have sequestered CO2. Seattle-based start-up Nori is building an online marketplace that aims to incentivize people to capture carbon from the atmosphere by reversing the current economic model that makes it more profitable for companies to emit carbon than to remove it: “Nori is in mission to reverse climate change by making it as easy as possible to pay people to remove carbon dioxide from the atmosphere ”. Customers purchase Nori Carbon Removal Tonnes (NRT), which is the guarantee of the removal and storage of one metric ton of carbon dioxide equivalent (CO2e) for a period of ten years. The cost of an NRT is currently $ 15, which is significantly cheaper than purchasing carbon credits, i.e. licenses to emit carbon that act as a form of tax on polluters and have achieved a record price of $ 50 per ton. Essentially, since the average American’s carbon footprint is 16 tons per year, an individual can use Nori to neutralize their climate impact with an annual investment of $ 276 (including the 15% transaction fee of Nori has also created its own cryptocurrency: each token can be exchanged for a Nori Carbon Removal Tonne (NRT), which is unique and withdrawn at the time of sale so as to prevent the double counting of carbon removal, allowing the at the same time the accurate detection of the price of a ton of CO2. President Joe Biden’s administration has also allocated $ 30 billion to help pay farmers in their goal of implementing sustainable practices and capturing carbon in their soil. McKinsey estimates the carbon credit market could be worth more than $ 50 billion in 2030.



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