Avedisco, over 705.6 million euros in direct sales turnover in 2021

Direct selling represents an increasingly contemporary and modern profession that preciously preserves tradition, while at the same time turning a curious and open look towards the future. Avedisco represents a sector increasingly appreciated by Italians, both in terms of job opportunities and as a style of consumption, and this is also attested by the data for the year 2021, which record a turnover of over 705.6 million euros for growth + 2.3% compared to 2020. Positive results also as regards the employment front, in fact in 2021 the sales force grew by + 18.5% compared to last year, which brings the total number of agents to over 403,900. This is what emerged today during the 10th Direct Selling Forum promoted by Avedisco, the Association of Direct Sales Service for Consumers. The event, entitled: ‘Social media and social selling: the phigital evolution of direct selling’ was hosted by the Information Building in Rome.