Wine, sparkling wine exports flies in 2021, leads Prosecco

The race of Italian wine exports in 2021 continues, with + 12.6% in the first 11 months and a record prospect of closing the year at 7.1 billion euros. Accomplice, according to the analysis of the Uiv-Vinitaly Observatory, a “revenge spending” in third countries that saw Italian sparkling wines as absolute protagonists. On the shields, in the analysis carried out on non-EU exports in the 12 months of last year, the US market which saw demand increase by a third in value, with Prosecco even up 43%. But it is not only the first market in the world, where even champagne recorded a growth of over 50% in the post-lockdown, to record the boom of bubbles in the glasses: in China, notoriously a ‘redist’ consumer, the incidence of sparkling on global consumption has almost doubled, with Prosecco soaring at + 117% and with exports of Italian sparkling wines growing by 33%. For the Observatory of the Italian Wines Union and Vinitaly, tricolor sparkling wines also fly in Canada (+ 23%), Switzerland (+ 11%) and Japan (+ 5%). “The category that suffered the most from the emergency has now become the true symbol of the post lockdown reaction. – observes the general manager of Veronafiere, Giovanni Mantovani – But the performance of cornerstones of our production such as the Piedmontese Dop reds should not be underestimated either. and Tuscans, which closed the year in the US respectively at + 32% and + 26%, or Sicilian reds that grow in Canada by 52%. Two of the most represented countries expected at the next Vinitaly, scheduled from 10 to 13 April “.