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Mobility, Covid effect: 1 in 2 Italians ready to change habits


The pandemic leaves its mark: in the next 10 years, 1 in 2 Italians (53%) says they are ready to substantially review their habits in terms of mobility. The Covid effect, therefore, makes itself felt and affects the forms and means of transport that will guide movements in Italy in the future. This was revealed by a Bva-Doxa research for the ‘Change Lab, Italy 2030’ Observatory carried out by Groupama Assicurazioni, the first branch of the French Groupama Group and one of the main players in the insurance sector in Italy, which wanted to investigate the main trends that within the 2030 will change the lifestyle of Italians, starting from the analysis of the impact that the recent pandemic has had on mobility in our country. If today, thanks to the fear of Covid, a certain reluctance to use shared means of transport still persists (currently only 3 out of 10 Italians declare that they use car sharing services), the trend is definitely reversed looking at the next decade, with a strong increase in alternative mobility formulas: more than 6 out of 10 Italians (62%) declare themselves ready for shared mobility; 4 out of 10 (40%) to use diversified means according to the needs of movement; 36% are also willing to use only ecological vehicles, while 9 out of 10 dream of 100% green fuels. The very young (18-25 years old) are the most prone to change. The research also reveals that in 10 years for 85% of the interviewees, the ‘family’ car will continue to be an indispensable asset (today it is for 93% ): 6 out of 10 will not stop using their car on a daily basis. Comfortable yes, but no longer the only choice for getting around the city: Italians are also open to bicycles, scooters, sharing, public transport and new habits. And the need arises for a multimodal and flexible insurance, which follows the person and no longer the vehicle: 3 out of 10 Italians would subscribe immediately. “The idea that inspired our Observatory is simple: everything changes, even the way of perceive the changes and face them in their daily life. And behind every change there are risks – which the insurance market can mitigate – and opportunities. One thing is certain: whoever stops has already lost. Our Company, always attentive to the needs of its customers, is ready to experiment with new ways to meet the changing needs of the modern consumer, with increasingly diversified and personalized services: ‘tailor-made’ “, comments Pierre Cordier, CEO and general manager of Groupama Assicurazioni. “For this reason we have chosen to photograph 10 trends (1 for each year) that in the next decade will change the way of life of Italians, with important implications for the environment, the economy and the development of the entire Country ”concludes Cordier. “Covid has not undermined the desire to share. Resilient Italians are ready to change their habits. Changing is always difficult, but it is inevitable ”adds sociologist and psychiatrist Paolo Crepet. “Technologies enabling the ecological and digital transition will induce us to change the styles of mobility. And this is how in the most advanced big cities you live without any more cars, but moving with an infinite number of different means and services: from the scooter to the subway, from the car to the tram, from the bike to the electric bus, both public and in sharing ”concludes Andrea Poggio, Legambiente’s mobility manager.

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