Milano City Studios record, Baccuini: “Lung for the Italian and international market”

It was June 24 of last year when, having left the hardest months of the pandemic behind, the Milano City Studios opened their doors in Porta Nuova, a model of location for the production of digital content, events, commercials and film shooting. television. A ‘new Hollywood’, an absolute novelty in Italy, with over 20 thousand square meters for indoor and outdoor shooting and events. A bet that today has proved successful, given that in one year of activity, the Studios were ‘occupied’ for 534 days of production, with 91 production companies that have chosen its spaces. Upstream, a business plan structured by Andrea Baccuini, partner and CEO of Big Spaces, a venue management company that identifies and manages spaces of excellence and an agreement with Coima, the Sgr that manages Portanuova’s funds. “It is an unexpected success, we close the year in profit, we have produced money – he explains to Adnkronos Baccuini -. There were so many question marks about the pandemic, the market now knows that there is a new lung in Milan capable of generating business and give an international response “. Especially the outdoor spaces were driving the race, which were less affected by the limits and impediments associated with the spread of Covid. There were 91 production houses and companies (of which 65 Italian and 26 foreign) that, in the past months, from automotive to fashion, from food & beverage to pharmacare, have chosen the Studios for the international launch of new products and the creation advertising shootings, TV and film productions, digital events, installations, pop-ups and temporary stores. Two above all Audi and Netflix, which set a large part of the outdoor shooting of the ‘Zero’ series. “International realities are the engine of economy and work and it must be taken into consideration – Baccuini remarks – we hope that regardless of who is elected in Milan, this aspect will not be forgotten”. The signs from the employment front are also encouraging, with around 3,800 people who during the year worked on the production of events and content within the Studios. “The post-Covid euphoria is leading everyone to start organizing live indoor occupations events, which until recently were impossible and unauthorized – Baccuini remarks -. Now we will also add the events and exhibition market that is restarting. with a very strong euphoria. We already have several important bookings. In September, moreover, fashion and the Salone del Mobile will certainly see us as protagonists, not to mention all the television and advertising production “. An important signal also comes from Anica, National Association of Multimedia Audiovisual Cinematographic Industries, which has recently announced the birth of an Academy with the aim of training highly specialized figures for the audiovisual sector, in response to the growing demand for highly skilled profiles. “Now the confirmation is that it can be done – points out Baccuini – we have a role and it is not marginal but important. As a landing area we have certified the possibility of being protagonists in this sector”.