If in Italy finance is “this unknown” and the level of financial literacy of Italians is reconfirmed as low and characterized by a significant gender gap, it will be “Finance is Cool” to ignite a focus on the delay of our country which is positioned at the bottom of the classification drawn up by the OECD. At the event, next Monday 24 January, the GammaDonna Association presents – live streaming from Greenhouse Deloitte in Milan – the first cycle of Business Class that starts from the concrete experiences of successful entrepreneurs, told in first person and analyzed in detail by experts of economics and finance. It will be “a pragmatic but visionary approach, which overturns the traditional training canon to convey more effectively how much and how financial instruments can be decisive in this historical moment and constitute a strategic asset for the birth, growth and, in some cases, for the very existence of the company “underlines Valentina Parenti, president of GammaDonna. And that Italy is lagging behind in literacy and in the presence of women in finance was also recently testified by the Bank of Italy survey according to which, on a scale from 1 to 21, men have an overall score of 11.44 compared to 10.95 for women. Thus, if financial education is for women – as well as for the 2030 Agenda – a crucial step to achieve economic independence and drastically reduce the inequality of opportunities, for those who do business, financial skills represent a basic tool for every project. of growth, innovation and internationalization. “Skills that today more than ever – with the resources coming from the Next Generation Eu, the largest package of funds to stimulate the economy ever financed by the EU – it is necessary to master” argues Parenti again. GammaDonna thus brings twelve entrepreneurial testimonies – in partnership with Banca Mediolanum and Deloitte and with the scientific coordination of the economist Azzurra Rinaldi – involving them in the 6 modules of the training course that touches on the themes of strategic planning, stock exchange listing, mergers and acquisitions , access to credit and public funds, subsidized and alternative finance. The goal is to support female entrepreneurs in facing the present critical issues and exploiting the potential of the future, through the story of those who have managed to implement winning strategies despite the complex context. “The Israeli historian and writer Harari argues that human beings prefer to think in terms of stories rather than facts, numbers or equations. And we – finally says Valentina Parenti – really hope that these entrepreneurial stories, these experiences, create emulation and are inspirational. and an incentive to look at finance with new eyes and a new approach “.
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