Baci Perugina chocolates are exclusively produced in Perugia in the S. Sisto factory and today they reach every part of the world. For 100 years the recipe has remained the same: made with only 8 ingredients, the Baci are perfect in taste but not in shape. The hazelnut, in fact, placed on the gianduia heart, creates Baci with a different shape every time. This uniqueness gives Baci a ‘perfectly imperfect’ beauty. A key ingredient in the love and emotional story of Baci Perugina is the Perugina Chocolate House, a historic headquarters founded with the desire to share a cultural heritage, where tradition, innovation, art and passion come alive. The Chocolate House, with its Museum, the Chocolate School, the Factory, the tasting room and shop, allows you to live an experience along the centenary history and in the world of Baci Perugina. Founded in 2007, the Perugina Chocolate House welcomes around 78,000 visitors every year and is the second most visited industrial museum in Italy, after the Ferrari museum in Maranello. Chocolate lovers from all over the world flock to Perugia to learn about the brand’s remarkable history, tradition and unique characteristics. Guests have the opportunity to browse the vast archive of the historical museum, visit the factory where Baci are produced, taste the variety of Perugina specialties, and even participate in a course to learn how Baci are produced. The Perugina Chocolate School, the first in Italy open to the public, offers live demonstrations and courses for visitors of all ages, with the participation of more than 5000 people every year.
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