NewsEconomicsFielmann lands in Rome, four stores in 2022

Fielmann lands in Rome, four stores in 2022


Fielmann, retailer in the optical sector synonymous with design eyewear at affordable prices, chooses Rome to open at least four stores in 2022. For the group, the capital marks an important milestone that confirms the company’s expansion plan also in central Italy. The goal is to strengthen the presence in the area with at least two new openings in the city in the first half of 2022 and the subsequent ones in the second half of the year in the main shopping areas of the city. “Our arrival in Rome – explains Ivo Andreatta, country manager of Fielmann Italy – was possible thanks to the success achieved in the rest of Italy, which at the moment represents our fastest growing market. We will arrive in the city with a unique concept: provide the highest possible quality at the best and lowest possible price. Our stores offer fully customer-focused services and competitive advantages, from an exceptional variety of Fielmann frames to insurance included in the price. At the same time, in every Fielmann store we guarantee also the best price on the glasses of the biggest brands “. The entry of Fielmann in the capital and in the tenth Italian region aims to support the expansion plan in Italy with organic growth that aims to strengthen the presence on the Italian territory, opening over ten new stores in Italy by the end of 2022 and offering new jobs. Specifically, the four Roman stores will employ a total of about 20 collaborators, selected in the area. Fielmann’s goal is to become an integral part of the cities in which we open. This concept translates into a real philosophy in support of the territory and the constant desire to invest in local and national projects. A strategy focused on the organic growth of the brand, to which Fielmann remains faithful, through concrete initiatives linked to the territory and the people who populate it. The company plans to activate various surprises and services dedicated to Roman citizens for his arrival in the city.



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