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‘China-Italy: Winter Olympic Games’ exhibition inaugurated in Milan and Beijing

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On 11 January, the “China-Italy: Olympic and Paralympic Winter Games Beijing 2022” exhibition was inaugurated at the same time in Beijing and Milan, the first stage of the China-Europe Cultural Express (Milan) with the “online and offline” format. . The event was co-organized by the Fédération Internationale Cinéma Télévision Sportifs (FICTS) and the China Center for International Communication Development (CICG), with the support of the Embassy of the People’s Republic of China in Italy and the Media and Communications Department of Beijing 2022 , Beijing Organizing Committee for the 2022 Winter Olympic Games. The event was attended by the Chinese Ambassador to Italy Li Junhua, the Spokesperson of the Beijing Organizing Committee for the 2022 Winter Olympic Games Yan Jiarong, the President of the Fédération Internationale Cinéma Télévision Sportifs (FICTS) and Member of the IOC Culture and Olympic Heritage Commission Prof. Franco Ascani and the V. Director General of the China International Communication Group (CICG) Lu Cairong. Qualified speakers, guests and media from China and Italy attended the inauguration of the exhibition focused on exchanges and cooperation between China and Italy through the Olympic and Paralympic Games. Ambassador Li Junhua expressed his satisfaction with the active support of the ‘Italy at the Beijing 2022 Games, recalling that the Italian and Chinese Olympic Committees have signed a “Memorandum of Understanding” on cooperation in winter sports. “The time of a Winter Olympics is relatively limited, but the friendship born through the Winter Games continues. 2022 is the “Year of China-Italy culture and tourism” and, thanks to the Games, interpersonal exchanges and concrete cooperation between the two countries will usher in a new and greater development “- concluded the Ambassador. Yan Jiarong, A spokesperson for the Beijing Organizing Committee for the 2022 Winter Olympic Games, he argued that the exhibition concretely reflects the winter sports culture of China and Italy and testifies to the relevance of the fruitful Olympic cooperation between the two nations. The Beijing Organizing Committee for the 2022 Winter Olympic Games will provide first-class services to athletes from all over the world, including Italy, with the utmost enthusiasm. “China is willing to continue to strengthen communication and cooperation with Italy, to exchange experiences in the management of the Olympic Games by promoting greater exchanges and cooperation between the two countries”. Prof. Franco Ascani, President of FICTS, argued that the Games are an opportunity to develop and express the culture of the host country. The Beijing 2022 and Milan-Cortina 2026 Olympic Games are an opportunity for growth, representation and expression of the host country’s culture. “Telling an adventure or a sporting enterprise of the Games through the media means contributing to the dissemination of knowledge and knowledge and influencing the mutations of civil life and human relationships”. Lu Cairong , V. Director General of the CICG, he said that China and Italy are two excellent examples of the civilizations of the East and the West, between which there is a long history of friendly exchanges. “As Alberto Moravia wrote, friendship is not an accidental choice, but the result of a similar mentality. For the CICG, the Exhibition is a starting point for cooperating with several Italian entities to improve mutual learning and exchanges between the two civilizations. “Yin Jie, V. Editor of the CICG China Center for International Communication Development, chaired the event highlighting the theme “Olympic Winter Games and the national image”. “China and Italy jointly organized the Exhibition on the Winter Olympic Games in the two cities at the same time. The official motto of the Beijing 2022 Olympic Games “Together for a Shared Future” represents the fundamental values ​​as well as the vision and philosophy of the Olympic Movement. “Marco Riva, President of the Italian National Olympic Committee – Lombardy Region, presented the preparations for the Olympic Games and Paralympic Winter Milan-Cortina 2026 and announced that “Italy and Lombardy will operate under the banner of sustainable development by hosting the next Games with numerous technological innovations, in order to benefit the territory and leave a rich legacy for generations future “. Lin Cunzhen, V. Dean of the School of Design, Central Academy of Fine Arts of China, Director of Set Design of the Department of Cultural Activities, Beijing Organizing Committee for the 2022 Winter Olympic Games, shared her inspirations and creative ideas of the emblems, mascots, sports icons, torches and other designs of the O Games Beijing’s limpics and Winter Paralympics through a design process integrating the Olympic concept with historical Chinese culture to show the modern image of China. Fausto Narducci, Editor-in-Chief of Olympic Sports of the “Gazzetta dello Sport”, underlined the values ​​of the Olympic heritage for the development of the territory and the importance of the Games for “the economic growth of the host country to deliver a new sporting culture and a style of healthy life to the world through the implementation of the concept of sustainable development “. Sun Ming, President of the” Academy of Contemporary China and World Studies “, spoke on the theme” The Olympic and Paralympic Winter Games Beijing 2022 and the transmission of humanistic values “Reiterating that” the Games inspired by a new model of cultural identity will not only be a sporting event but also a “cultural celebration”. Beijing, the only city of double Olympic Games (2008 and 2022), will be an opportunity to fully practice the concept of “serving man.” summarized the development of sports and the Paralympic Games that bring positive changes in sport underlining the need for greater attention to the sector.The initiative is part of the China-Europe Cultural Express project, developed by the China Center for International Communication Development of the CICG to show Chinese culture and promote the image of China with deeper integration and mutually beneficial cooperation between China and Europe in the fields of culture, economy and trade, such as – for example – the stage in Milan where the China Exhibition -Italy on the Winter Games and Paralympics will last until January 13th.

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