The Ipo Fashion & Design fund acquired the majority of Pence 1979, a historic brand specializing in the production of chinos, dyed fabrics and denim. Dora Zecchin, daughter of Otello Zecchin, the original founder of the brand, will remain the minority co-owner of the company as well as taking on the role of creative director in IpoF & D. “I am excited and happy for this new path that is outlined for Pence 1979 – says Dora Zecchin -. Great projects and new challenges await us for the future, but I am confident that together with the new team we will be able to reach important goals”. Simultaneously with the acquisition of the majority of the shares of the IpoF & D brand, it signed an exclusive multi-year license agreement with Cpa, the manufacturer of Pence 1979, in order to guarantee qualitative continuity both in terms of image and product, distinctive features of the Venetian brand. The operation is part of the broader strategy of Pence 1979 aimed at commercial expansion along two different lines: the strengthening of the presence in the European markets already covered, combined with the implementation of targeted growth in foreign ones such as North America, of the product offer, entering the accessories segment “IpoF & D – affirms Marco Boldrin, president of the board of Ipo Fashion & Design – firmly believes that the high quality fashion sector, made in Italy is resilient to the current phase, also economic, keeping intact all the its potential for affirmation and development on a global level. Pence 1979 represents the right opportunity in this context because it embodies and best represents the creativity and quality of Italian fashion “.