Samsung launches ‘The Freestyle’, a projector to always bring entertainment with you

Samsung Electronics today announced the launch of a brand new portable projector dedicated to entertainment. It is called The Freestyle and is equipped with technology and flexibility never seen before, which allow it to offer optimal images and unlimited entertainment to consumers who want to take their favorite audio-video content with them everywhere. The Freestyle caters to the Gen Z and Millennial generations and packs a projector, smart speakers and an ambient lighting system into one lightweight, portable device. The Freestyle weighs just 830 grams and easily transforms any room into a movie theater. Unlike traditional compact projectors, The Freestyle rotates up to 180 ° thanks to the versatile stand and always allows high quality video playback: on a table, on the floor, on the walls or even on the ceiling, without the need for additional screens. “The Freestyle is a one-of-a-kind projector that focuses on extreme versatility and flexibility to adapt to the changing lifestyle of consumers,” said Simon Sung, Executive Vice President and Head of the Sales Marketing Team of the Visual Display. Business of Samsung Electronics. “By overcoming the limitations of space and format, The Freestyle proves to be a fun and versatile device, which adapts to all the viewing modes preferred by the consumer.” The Freestyle features fully automatic keystone correction and auto-leveling capabilities, made possible by industry-leading technology. The device is therefore able to automatically adjust the screen for each surface and at any angle, ensuring optimal proportions for each use. In addition, the autofocus allows The Freestyle to project crystal clear images on any surface, from any angle and up to 100 ”in size. The Freestyle features a dual passive radiator for clean, deeper bass without distortion and 360 ° diffusion that allows audiences to enjoy cinema-quality audio from any position. In terms of power supply, The Freestyle is compatible with external batteries that support USB-PD charging and at least 50W / 20 V output, and can therefore accompany the user everywhere, on all trips, even when camping. When not used for content playback, The Freestyle generates ambient lighting effects thanks to the Ambient Mode functionality and semi-transparent lens cover. The Freestyle is also an intelligent speaker, capable of analyzing music and matching visual effects to be projected on the wall, ceiling or anywhere else. The Freestyle offers interface capabilities with Samsung smart TVs for integrated streaming services and mirroring and casting capabilities compatible with Android and iOS mobile devices. It is the industry’s first portable projector to achieve certification from leading global OTT partners, ensuring users the best content viewing experience. It is also the first to include wide-ranging voice control, which allows the user to choose their preferred voice assistants for hands-free use of the device. The Freestyle will be presented at Ces 2022 and online pre-orders will be open immediately for the US market. Availability will be extended to other markets in the following weeks.