• Sat. Oct 23rd, 2021

Watered down wine? Conte Tasca: “no risk, indeed it will convert teetotalers”


May 8, 2021

No risk from ‘watered down’ wine being studied at EU level: indeed it could convert “even non-drinkers to good wine”. Thus at Adnkronos Count Lucio Tasca d’Almerita, at the helm of one of the most technologically advanced wineries in Italy, on the hypothesis on the table of the European Agriculture Ministers of launching a non-alcoholic wine to expand export markets. Often referred to as the ‘Last of the Leopards’, heir to the renowned Sicilian wine dynasty that includes bottles such as Rosso del Conte and Regaleali, Lucio Tasca is not afraid of the news on the market, on the contrary he sees them as an opportunity. “Everyone can do what they want – he says – there will be a group that will want non-alcoholic wine and another that will not want it”. “Everyone is free, everyone has to do as they want, then the transfer market will choose” Tasca insists. “I think this product could take that slice of the market that didn’t like wine, teetotalers. So I don’t think there are risks for the classic wine market, indeed there will be those who will appreciate it more” and maybe, he concludes, “at the end will also drag teetotalers to drink good wine “.