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Banca Ifis is the first institution in Italy in digital communication transparency

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Banca Ifis climbs the ranking and is positioned as the first bank in Italy in the ‘Webranking by Comprend’, which rewards the communication transparency of the digital channels of the largest companies listed on the Stock Exchange. With an overall evaluation of 79.5 points, up 5.3 points compared to the previous year (74.2 in 2020 and 39.8 in 2019), Banca Ifis also obtained the recognition of the best listed company in the Star Segment, over 31 Italian companies out of 111 companies analyzed. A note announces it. The company is also in first place in the ‘About us’ category with 13.8 points out of a maximum of 14. The Bank, which further improved the already excellent performance of last year, was rewarded for transparency and clarity in communication on the digital channels of mission, identity, key business values ​​and commitment to innovation, thanks also to the “good use of infographics and other graphic elements that make the presentation clear and easy to use. This year too – explains the research – the site corporate of Banca Ifis has significantly improved its performance, taking it to first place both among Italian banks and among companies included in the Star segment. In particular, the presentation of the company stands out for its clarity and completeness, ensuring that the section ‘About us’ is the best of all Italian companies “.” This result, of which we are proud, is a further confirmation of the validity of the renewal process and relaunch of the brand that we undertook in 2020 with the aim of strengthening Banca Ifis’ awareness and improving its positioning on the market “, comments Rosalba Benedetto, Director of Communications, Marketing and External Relations of Banca Ifis. “Our website reflects our approach to communication, a distinctive approach that we also apply to all other touchpoints, not just digital”. Finally, the Bank’s website, www.bancaifis.it, renewed and relaunched in 2020, recalls the note, as part of the Group rebranding operation, is today a tool for storytelling and immediate business, a tool in continuous evolution to communicate the identity of the company but also an agile gateway to the entire commercial offer.

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