Qc Terme celebrates Christmas in Milan, waiting for New York

Qc Terme, in the traditional setting of the Milanese spa of Porta Romana, in Milan, celebrated Christmas with Alessandra Grillo and her Brothers & Sisters, who for the traditional QC Terme Wellness Christmas recreated a dreamlike journey, looked at with the eyes of a child. Starting from a tree 10 meters high – enriched with lights, gifts and decorations – that dominates the main entrance. Inside, the young managers of the Qc Terme marketing team, dressed in Atelier Emé clothes, welcomed the guests. All with a ‘Big Apple’ theme pending the opening of Qc Terme New York. Guests were greeted by the scent of cinnamon and caramelized apples, of steaming chocolate, of salt on pretzels, admiring the Xmas Market as in a walk between 5th Avenue and Central Park. Also present were the ‘street stalls’ that offered traditional sweet and savory pancakes and foodtrucks from which Mac & Cheese or Spaghetti & Meatballs, turkey with its sauces, hamburgers and hot dogs were served. To cheer the celebration of the historic fusion between culinary cultures, the sparkling wines of Ferrari Trento which, again in 2021, with 12 gold and 8 silver medals, won the title of ‘Sparkling Wine Producer of the Year’ in ‘The Champagne & Sparkling Wine World Championships’, the competition conceived and chaired by Tom Stevenson, world expert on bubbles. In addition, Qc Terme has designed a special Christmas show for its guests – a tribute to Christmas New York told by many films – created especially for the occasion by the creative team of Palco5, known for its great theatrical and concert productions (‘Broadway Celebration’ and ‘Stars a Pop Rock Celebration’ ‘Xmas Gala’). A Broadway style show, which winked at the great international productions. The direction was entrusted to Melina Pellicano, already known for national productions such as ‘A Christmas Carol – Musical’ and ‘Il Principe Ranocchio Musical’. The music was specially curated by Maestro Stefano Lori. 50 stage costumes made to measure for the show, 30 artists on stage including performers and musicians among the best known in Italy, and an exceptional ballet company coordinated by the Bit Company. Guest of the evening, the Sunshine Gospel Choir, founded and directed by Alex Negro, fresh from great television hits, such as Italia’s Got Talent, and winner of the Gospel Jubelee Award for best Italian choir. After the opening of the last Qc store in via Fiori Chiari, in Brera, with the previews of Qc NY that can be discovered through a multisensory experience, and in which Aria New York, the new room fragrance dedicated to the Big Apple, is on sale exclusively, the show was the second appointment to celebrate the American adventure of the group. “The desire to open in New York – explain Andrea and Saverio Quadrio Curzio, managing director and president of Qc Terme respectively – was born almost ten years ago from the idea of ​​exporting the new model of Italian well-being, which focuses on the gratification of people and which we believe will be highly regarded in large cities in North America. Furthermore, working in markets with greater capacity and propensity to spend, even if very competitive and mature on personal services in free time is a challenge that fascinates us as well as creating job opportunities and growth prospects with a very sustainable model under all. the points of view “.