• Wed. Dec 1st, 2021

In Dubai, music becomes an ambassador of Italy


Nov 24, 2021

“A gift that Bracco gave to Italy, and that Italy in turn gave to the world, because 192 countries participate in Expo 2020 in Dubai”, says Diana Bracco, commenting on the great concert that last night at the Millenium Amphitheater of Expo 2020 Dubai concluded the National Day of our country. “Opera music is the highest Italian expression and is highly appreciated all over the world”. The concert, realized thanks to the support of the Bracco Foundation, Official Gold Sponsor of the Italian Pavilion, saw soprano Clarissa Costanzo, mezzo-soprano Martina Serra, tenor Azer Zada ​​and baritone Ettore Chi Hoon Lee interpret arias and ensemble pieces from the great Italian opera tradition. “Bracco is very close to the Accademia della Scala”, adds the President and CEO of the Bracco Group. “In 2012, our Foundation decided to focus an important part of our cultural activities on the new generations in all fields, giving life to the Diventerò-Fondazione Bracco for young people project, which offers training opportunities through a structured scholarship program , degree awards and training internships. In this context, the partnership with Accademia Teatro alla Scala was born, with which we share first and foremost the value of culture as an educational tool capable of improving the quality of life and strengthening social cohesion. In recent years ” , concludes Diana Bracco, “we have been alongside the Academy in many initiatives, not only in Italy, but also abroad: concerts, exhibition projects and dance performances, such as the Cinderella that we created for Expo Milano 2015” . In addition to the Accademia della Scala, the Bracco Group brought to the Italian Pavilion of Expo Dubai a work 4 meters high and composed of 82 screens, divided in 225 very high resolution LED tiles that tell the extraordinary beauty of the human body, observing it from the inside. A multimedia “Bronze of Riace” called ‘The beauty of imaging’, which is showing visitors from all over the world multimedia scientific contents, making them aware of the importance of predictive medicine and life sciences. A Giant that is moving the international public and that yesterday was also visited by the Minister of Foreign Affairs Luigi Di Maio accompanied by the Commissioner of the Italian Pavilion Paolo Glisenti

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