Amazon and Apple fined by Antitrust for over 200 million

The Antitrust has fined Amazon and Apple for a total of over 200 million euros for an agreement deemed ‘restrictive’ as it did not allow all legitimate retailers of ‘genuine’ Apple and Beats products to operate on the amazon.it marketplace. This is what the Authority itself announces. The intention was therefore established to introduce “a purely quantitative restriction on the number of retailers, allowing only Amazon and certain subjects, identified in a discriminatory way, to operate on Amazon.it. The restrictiveness of such conduct appears confirmed by the fact that Amazon .it represents the place of e-commerce where at least 70% of purchases of consumer electronics products in Italy are made, observes the Antitrust. Apple’s reply comes close, while Amazon also announces an appeal. Competition and Market Authority but we believe we have done nothing wrong and we intend to appeal “, underlines Apple.” We work hard to create the best products in the world that offer a great user experience. To ensure the safety of our customers and the integrity of the products they purchase, it is important that customers know they are purchasing genuine products. Non-genuine products offer an inferior experience and can often be dangerous, “continues Apple.” To ensure that our customers buy genuine products, we work closely with our reseller partners and have dedicated teams of experts around the world collaborating. with law enforcement, customs and distributors to ensure that only genuine Apple products are sold, “the company continues.