Raw materials, Centromarca: “It is essential to guarantee the correct quality-price ratio”

“Even in a context of extraordinary inflationary tensions affecting the commodity markets, the branded consumer goods industry maintains the fundamental objective of guaranteeing products with the most correct quality / price ratio, through the most appropriate business strategies”. This was underlined by Centromarca, the Italian association of the brand industry, in an international context of extraordinary pressure on the prices of raw materials and in relation to recent statements made by exponents of modern distribution companies. “This objective – continues Centromarca – is also made obligatory by the fact that the production sector of consumer goods is characterized by a very strong horizontal competition between producers of highly substitutable goods and at the same time by a fierce vertical competition between production companies and of distribution. Competition, in this double development, is the fundamental and most effective tool for defending the interests of the consumer. The result is a high level of loyalty to the Brand product, an effect of the attention of Italian families due to the high level of quality, innovation and the breadth of the offer expressed by the brand industry, which concretely translates into the highest market share in Europe “. “The definition of the price strategy is a crucial moment in the policy of each company. – explains Centromarca – supply chain relations, development plans, investments linked to the objective of competing on the domestic / international market, income statement needs come into play. In this phase of massive cost growth, the Brand industry continues to work to ensure the production continuity of the factories, the maintenance of employment levels, the economic resources destined for quality control, research, environmental and social sustainability, development and communication. “. “It is therefore improper and misleading – affirms Centromarca – to generally argue that any price increases are” unjustified “. We believe, however, that modern distribution should pay the utmost attention to the negative effects that this extraordinary anomaly of international markets generates on a production system strategic for the country. A crisis in the Italian consumer goods industry would have serious repercussions on the upstream and downstream industries, with negative employment repercussions in an already critical context. The impression is that the statements released to the press respond to self-promotional intentions, attributable to the need to acquire advantages in the competition between brands. Dialogue, respect and collaboration between all the players in the supply chain, together with the correct unfolding of competition, especially in such a particular and complex moment, are fundamental requirements to favor the best performance to the consumer industrial management of Marca and Centromarca will continue to operate. Centromarca, he concludes, will continue its commitment to bring to the attention of the Government, political forces and public opinion a market situation which, if persisting over time, will have serious negative effects on the production structure of the entire industrial sector of consumer goods. operating in Italy.