Moorer opens pop up store at Harrods

Moorer, the Italian clothing and accessories brand, continues to develop its presence in the main reference points for shopping in the luxury sector and opens a pop up in the historic Harrods department store in London. The shop, about 30sqm, is located on the second floor of the department store, recently renovated and dedicated to luxury international menswear, and takes up the dark colors characteristic of the brand’s flagships, alternating with the matt brass finishes of the shelves and polished marble with large veins of the floors. The iconic collection of outerwear is flanked and completed by a wide lifestyle proposal that ranges from knitwear to trousers to denim and accessories, in the name of tailoring quality and the use of high-performance materials of excellence. In parallel with the brand’s retail windows, strategically present in the key streets of international luxury such as via Montenapoleone in Milan and Ginza in Tokyo, and with a solid and targeted wholesale network, the partnership with the main international retailers represents a strong opportunity for growth and positioning, aimed at to reaffirm the Made in Italy excellence of the Veronese brand and its strong qualitative vocation. “Harrods – comments Moreno Faccincani, CEO and founder of Moorer – has always been one of the reference points for luxury and is reaffirming it with a radical renewal of all its spaces: having the opportunity to present our collections in a recognizable environment and customized by our codes, it allows us to offer our customers a complete and immersive experience in the Moorer world in a department store that is a temple of international menswear “.