Gutteridge opens a new store in Palermo

The first Gutteridge store has opened in the center of Palermo, in via Ruggero Settimo, thus expanding the presence of the brand in Sicily. An inauguration that marks an important change for the brand, in support of Gutteridge’s exponential growth path which over the years has established itself as an important player in the world of tailored men’s clothing. Red and white marble, Vienna straw inserts and American walnut and brass finishes frame the new shop. ‘A new luxury for the citizen of the world’ is the driver resulting from the Colella family briefing for the new image of the Gutteridge stores. A tradition that comes from afar and a heritage of 30 years of history have been reinterpreted by Christopher Ward Studio with the desire to give new course and new life to the image of the brand by abandoning hyper-classicism and embracing a contemporary luxury that has as its goal is the enhancement and the best reading of the product. Lines at times stretched at times soft gather a careful selection of quality materials such as Patagonia marble, Vienna straw, Levanto red marble or Italian stump as well as brass and carbon chrome and last but not least canaletto walnut. , a distinctive feature of the studio’s planning. Thanks to the hand of Nunzio Colella who sets up and ‘closes’ the project with styling and visuals like a true master of Neapolitan tailoring.Keep an eye on the environmental impact, thanks to totally LED lighting with reduced energy consumption and the use of packaging and shopping bags made with recycled paper. The Capri Group, in fact, over the years has embarked on a direct path to the implementation of a structure and production processes aimed at achieving high levels of sustainability. From the use of recycled materials, through a more careful and sustainable design, up to the control of the production chain, the company is strongly committed to an optimization process in order to work in the greatest respect for the environment. An example of this green orientation is the collaboration for the technical jackets part with PrimaLoft, the creator of a new technology that allows the creation of fabrics in 100% recycled synthetic fibers, which guarantee an excellent degree of thermal insulation associated with lightness. “The recent retail opening in Palermo aims to raise the perception of the Anglo-Neapolitan brand even more, using a new language that best embodies the concept of a boutique”, says the brand. To remember the partnership with the Biella-based textile company Vitale Barberis Canonico, which supports the new qualitative positioning.