Communication Forum, Sannella (Peroni): “From the pandemic we have learned the importance of listening”

“I like to look at what we have learned from this experience. We have learned that internal communication is important and I must say that it was sometimes forgotten within large organizations, it has been at the center of the company strategy for more than a year, it has played a fundamental role because something has happened that does not happen in companies. had never happened. In other words, the company had to deal with a factor external to the company for the first time. “This was stated by Federico Sannella, Corporate Affairs Director of Birra Peroni during the fourteenth edition of the Italian Communication Communication Forum. At the heart of the reflection , the mark left by the pandemic on the choices and strategies of companies, the lessons learned, the critical issues that remain and the work still to be done. “Internal communication long ago – he observes – was simply linked to the need to tell employees what they were doing the others, involving them on market shares, on shares, giving motivation incentives, holding aggregation events. Here we had to deal with another problem, the fear of people. Of their health, of the fear for the health of their loved ones “.” A new role for the company – remembers Sannella – a role in which the company had to manage something that it itself did not know how to manage. And there the heart came out the need to think of people no longer as employees but in their intimacy. Listening to fears “.” And therefore – he concludes – what we have learned is the importance of listening “.