On 9 and 10 June the Italian Communication Communication Forum returns in its fourteenth edition. This edition – live from the ‘Community House’ studios in Rome, will take place for the first time in two days – for more specific insights into the world of communication and marketing (9 June) and digital transformation (10 June). At the heart of the reflection, the mark left by the pandemic on the choices and strategies of companies, the lessons learned, the critical issues that remain and the work still to be done. Prominent personalities from the world of communication, marketing, institutional relations and media relations will be called to confront each other, to articulate an in-depth dialogue on issues of critical importance for the future of communication, of the company and consequently for the economy of the country. . An important support from the point of view of the contents must be recognized to the partners of the event: in addition to the technical partner Cisco Webex, the partners Weber Shandwick, FMA Hub, Logotel, Compassion Italia, Nexi, oobrain, Orange Media, Skilla Amicucci Formazione. day (“Marketing & Communication Day”) will be opened by a Plenary session focused on the theme of institutional communication and corporate culture at the “country” level, with a view to a quick post-crisis restart: “Year 0 of Communication . The right institutional and business culture to restart the country “. This is followed by an in-depth analysis on how businesses can contribute to creating trust and collaboration within the territories: “Communicating ‘for the territory’: effective tools and languages ​​for recognizing the importance of companies for the country”. The following Digital Talk will propose a specific focus on a sector of critical importance in the current scenarios such as the pharmaceutical one: “The pharmaceutical sector and the challenges of the present. Informing and communicating research in times of crisis “. In the afternoon, a theme between the HR world such as Employer Branding, decisive for the competitiveness of companies, will be discussed in a Digital Talk on” Company Brand and Candidate Experience: communicating the value of a company through recruiting “. Another world that has experienced a complete upheaval is that of sport. The Digital Talk “The new marketing of the sporting event: strategies for today’s scenarios” will aim to shed light on these issues and what can be expected from the future. The first day will end again on the theme of institutional communication: Speakers from key players in the country will discuss the theme “For a correct and effective institutional communication: responsibility in the emergency between public and private”. The second day (“Digital Transformation Day “) will open with an Opening Plenary on the communication of the” Brand Italy “, in particular:” New perspectives of Digital Transformation: innovation to communicate the Italian Brand “. A crucial issue in communication is also sustainability and the way it is conveyed to the outside world. It will be discussed in a special talk show entitled “The challenges of sustainability: technology and communication at the service of society and the environment”. Following, a Digital Talk entitled “The world of media in the face of digital: how technology has changed content and use”. The afternoon opens with a more specific focus on the topic of Artificial Intelligence, always keeping the theme in the background of the social consequences of the pandemic: “The emergency as normality. Exploiting new intelligent technologies to manage the crisis ”. The subsequent Digital Talk will explore the issue of the impact of technology on marketing strategies and methods, in light of the distance that the pandemic has imposed between the company and the consumer. We will therefore talk about “Post-emergency marketing and the relationship with the customer: how it has changed, how it will change (thanks to digital)”. The two days will end with a focus on the Brand theme. How have the strategies of companies changed with respect to the enhancement of brands? It will be discussed in a Digital Talk entitled “Brand Reputation: what we have learned in the last year and a half that will affect future branding strategies”. The two days will be enriched by Digital Speech, Executive Call, Thematic Tables and video interviews that will contribute, with the content support of leading companies in the B2B world, to a kermesse of appointments and insights that will give an overview as exhaustive as possible of business communication. and institutional in pandemic and post-pandemic scenarios. All the links to learn about Italian Communication: link.biz/comunicazioneitaliana/ ● For a list of the protagonists: ttp: //www.forumcomunicazione.it/2021/i-protagonisti ● To consult the program: http: //www.forumcomunicazione. it / 2021 / program