Minister Franceschini: “A new Renaissance for Italy”. Better if digital

Today, June 8, “The beautiful exhibition of Damien Hirst at the Borghese Gallery” opens and “is a sign of restarting”. The Minister of Culture Dario Franceschini said, adding, then: “Culture has restarted, it is back with extraordinary initiatives. The originality of this exhibition is a proof of what will happen in the coming months. After the epidemic there will be a great return of cultural initiatives and the ability of museums to innovate. Tourists are returning, Italian ones and also foreign ones and the government is working to change the rules and encourage the return of international tourism. There is a great desire for tourism, culture, beauty. It will be a new renaissance for Italy ”. A renaissance that has more and more digital connotations. Starting from the engines on which Italy in fact marks a + 141% of hotel searches and a + 181% of hotel bookings compared to January 2021. The searches for flights to Italy also go hand in hand with the hotel sector: + 171% and + 352% in flight bookings compared to January 2021. This was reported by The Data Appeal Company which analyzes the most relevant trends that are making their way in recent weeks. For Italy it will mostly be a year of domestic tourism: searches and bookings from the Bel Paese have experienced a surge: compared to January, hotel searches by domestic visitors have grown by + 378%, while bookings + 133%. As regards flights, there was a strong increase in searches especially from Italy to Italy (+ 249%) and bookings (+ 598%) at the end of May compared to January 2021. Google instead launches Destination Insights in Italy, a new tool that allows you to obtain useful information to explore how tourism demand changes over time and to monitor travel trends. By consulting Destination Insights it is possible to observe what is the national or international travel demand, where it comes from, and filter to analyze different insights in a given period of time. All with the possibility of considering Italy as a country of origin or destination. For example, considering the last thirty days as a time span and considering domestic demand, the regions that attract the most interest are Sicily, Emilia-Romagna and Veneto; Veneto is back among the regions from which demand comes most, preceded by Lombardy and Lazio. The most sought-after destinations, however, remain the large cities, with Rome, Milan and Naples among the first. Destination Insights joins the new Travel Insights with Google, now also available in Italy, a guide that collects information and useful tools to reach travelers, available to accommodation facilities, tourism operators and travel agencies: “For this Google has collaborated with companies, institutions and experts from all over the world to build the digital skills necessary for an increasingly digital travel sector. ”As regards tourism in the city, Helbiz, leader in micro-mobility (recently merged with Greenvision acquisition corp and incorporated Mimoto smart mobility srl, Italian leader in the scooter sharing market) and Alipay, the leading digital payment platform in China with over a billion users and part of Ant Group. The two companies recently started a collaboration on audio guides in Rome. Now Helbiz joins forces with Alipay to offer a safe and comfortable mobility service for tourism that is about to restart, safely and in conjunction with the kick-off of the Europeans. The two companies therefore launched a new co-branding strategy that led to the creation of 1,500 electric scooters in Rome under the Alipay logo.