The average budget of Italians online for purchases during Black Friday is 273 euros and the majority, 45.1%, plan to spend between 50 and 200 euros. This is what emerges from the data released by Idealo which carried out a survey on Black Friday. The average estimated expenditure budget is higher for men (294 euros) than for women (240 euros) and increases with age, lower for young people between 18 and 24 years (212 euros) and higher for adults between 55 and 64 years old (356 euros).
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