Giorgetti: “Italy brilliant, we must live up to the past”

“As Italians we can be proud to bring here what, as the title of the exhibition says, is our genius, our genius, a characteristic trait that sinks into history and here we have demonstrated it”. Thus the Minister of Economic Development Giancarlo Giorgetti at the inauguration of the ‘Italia Geniale’ exhibition in the Italian pavilion at the Dubai Expo. “Here there is a piece of Italian history, a piece of Italian industry history” which demonstrates “the ability to create, the ability to make beautiful things, to apply taste and art to industry as well” he said Giorgetti. “Our country that very often when we are among us we tend to devalue, has enormous capacities, and the effort that the government is making at the moment is to make many resources available to a system, to many young people, who must have the opportunity to try their hand and prove their ability, possibly in the national territory. The country has the opportunity to prove itself still up to its past: right now we have to stay united, concentrated, be proud of who we are “concludes the minister. “Italy genius” is a detailed manifesto of Italian industrial design, able to offer, with the works of Italian ingenuity, a journey through the evolution and characteristics of the most creative products, which show how to create, stimulate and guide the ‘innovation: from the 1960s to the present day, it presents not only objects that have become world design icons and that have profoundly influenced daily life, but even the newest and most innovative goods, the most advanced technological research