After the campaign carried out in the United States, now also in the United Kingdom the meeting platforms offer users the possibility to show their vaccination status. The program, in collaboration with the British government obviously aims to encourage young people to step forward in the vaccination campaign, starting from the survey of the British company YouGov which showed that almost two thirds of adults would prefer to go out with a vaccinated person or exclude dating someone who is not vaccinated. On Tinder, users can add a specific sticker to their profile and receive a free “Super Like” that highlights even stronger interest. Hinge instead gives users a free Rose (a hallmark to indicate that a person you like) to give to potential matches, while Bumble offers discounts on premium features. Other platforms such as OkCupid, Match, Plenty of Fish and Badoo also participate in the initiative. UK Under-Secretary of State for Vaccination Policy Nadhim Zahawi publicly endorsed the government partnership, while Alexandre Lubot, CEO of Match Group which owns most of the participating platforms, said: “An important part of returning to normal it’s about helping people feel safe. as they enter into relationships in person “. Dating apps have seen business flourish since the start of the pandemic, precisely for people stranded at home who have had the time and desire to meet new people. Tinder’s revenues increased 18% to $ 1.4 billion in the first three months of the year alone, while Bumble, another dating app, has doubled the value of its shares since it went public in February. During the pandemic, Tinder distributed 1,000 Covid-19 tests to promotional users, and Hinge partnered with Uber Eats to develop menus specifically dedicated to socially distanced romantic dates. A note from the UK’s Online Dating Association notes that dating services are the starting point for around a third of all new relationships. According to the association, around ten million people in the UK used dating apps during the pandemic period.