Ermanno Scervino expands the distribution network with 14 new single-brand stores. The CEO: “We expect to close the year at + 40%”

“The sales campaign of the fall-winter 21/22 season ended with a growth of 20% compared to the counter-season and thanks also to the positive trend confirmed by spring-summer 22, the brand expects to close 2021 with a growth of 40% compared to 2020 with a return of all markets to pre-Covid levels starting from 2022 “. This was stated by Toni Scervino, managing director of Ermanno Scervino, who today announces his plan of international openings, 14 this year. The country with the largest number of openings will be China, which represents an expanding market. “In 2021 we have already opened three other new boutiques (in Dalian, Wuhan and Nanjing) – underlines the CEO – and we are opening a fourth boutique in Shenzhen, bringing to 13 the boutiques opened in 4 years in China. At least 2 new boutiques are planned in 2022 and another five boutiques the following year to reach 20 single-brand stores by 2023 “. China represents a rapidly expanding market, “our boutiques continued to grow in 2020 despite the pandemic (+ 14% compared to 2019) – underlines Scervino – and we expect that we will close 2021, up 47% compared to 2020”. The reference market continues to be Europe which represents 55% of turnover even if the most performing areas of this last period are those outside the EU with Russia and China which respectively account for 23% and 14% of turnover. In 2021 Ermanno Scervino launched a plan of openings in Europe, favoring the most exclusive locations, destinations of international tourism, opening the boutiques of Mykonos and Saint Tropez in May. By the end of this year, the boutiques in Gstaad and Vienna are also opening. “In December 2021 we are opening a flagship store in Rome of about 250 square meters in Piazza di Spagna next to the famous staircase and a new store in Venice in the corner with 6 windows in the prestigious Calle Larga XXII Marzo” announces. In the USA “the brand is still not very present but we are growing rapidly and represent, after Italy, the second most important market for online “specifies Scervino. The business was impacted by Covid only marginally in 2020 and the maison is growing in growth of 32% compared to 2019. “Comforted by growth, we are looking carefully at further openings in the United States” he reiterates. renewed. By 2022 we will achieve the integration of physical retail with e-commerce. “The e-commerce that today represents just under 9% of our retail turnover with continues to grow by more than 50% compared to 2020 – highlights the CEO – and we estimate it will come to represent 13% of our direct retail channel by the end of the year “. Online is worth 9% of the direct retail channel, and by the end of the year it will represent 13%.