Milan Wine Week: the opening press conference

The Milan Wine Week opening press conference was staged on Monday 4 October at Palazzo Bovara, in the heart of Milan. The event was developed in 4 panels during which various themes, objectives and strengths of the made in Italy wine sector were explored and underlining the importance of an event such as the Milan Wine Week, through the intervention of the top management of the main wine consortia and institutions. “This year is a truly extraordinary edition of the Milan Wine Week with 300 events and 400 producers involved, for a transversal event, full of energy and creativity that wants to give concrete strength to the restart of the sector”, he declared at the opening of the conference Federico Gordini, President of Milan Wine Week. Among the main themes that emerged during the press conference, the defense of the quality of made in Italy wine, starting from fixed points such as the value of quality: “We must know how to communicate to the world that what our wine represents, starting with the story of our many specificities. In this sense, Milan Wine Week turns the spotlight on Italian wine “, said Riccardo Cotarella, President of Assoenologi. In this sense, another central point that emerged during the conference is the need for work on the territory:” We must promote the defense of culture of Italian wine as a representation of many different stories each with its own great wealth. From this point of view, the international vocation of Milan Wine Week is very positive and convincing, which is strengthened to reach 11 cities in 7 key markets for wine export “, as stated by Riccardo Ricci Curbastro, President of Federdoc.” Knowing how to tell the story wine, not only in the sense of the product, but also the style. And then, communicating an experience and acting synergistically ”, according to Giacomo Bartolomei, Vice President of the Consorzio del Vino Brunello di Montalcino are the fundamental keys in the strategy of the main Italian wine exporters in the world. A concept also supported by Marco Alessandro Bani, Director of the Chianti Wine Consortium, who states: “Each bottle has its own story to tell, behind it is the work of people, different experiences that need to be told in person. This is why Milan Wine Week is a special moment, being the first event in the last two years. “In the last panel of the press conference, where the role of the big players in the future of Italian wine was discussed, the question of skills was was considered strategic by many parties. In particular, the skills of managers should also be increased according to Beniamino Garofalo, CEO of Santa Margherita Gruppo Vinicolo and Igor Boccardo, CEO Leone Alato Genagricola. Milan Wine Week: events of 5 October Easter Vineyards and Wineries, among the founding supporters of Milan Wine Week 2021, opens the Milanese wine week with a large site-specific immersive work that celebrates themes such as creativity, talent and Italian wine. Under the creative direction of the artistic collective NONE and created in collaboration with BASE Milano, the work entitled “Falling Dreams” invites you to experience an experience between dream and reality. The inauguration of the work is scheduled for 5 October by invitation and will be open free to the public from 6 to 9 October, from 18.00 to 22.00. Milanowineweek.com