‘Callipo 1913’ opens in Rome, it is the first shop outside Calabria

The first ‘Callipo 1913’ flagship store opens in Rome outside the borders of Calabria. The new boutique-shop in Callipo, a Calabrian company with a 108-year history of quality fish preserves, opens in the heart of Rome, in via Cola di Rienzo, in the Prati district. After the success in its native land with the single-brand stores of Cosenza (2017) and Reggio Calabria (2019), the historic company continues its expansion path on the national territory in the retail channel, focusing on the eternal city. The concept behind the “Callipo1913” flagship stores tells a story that comes from the sea and intertwines the know-how of the ultra-centennial tradition of tuna processing with the company’s pioneering vision and its environmental sensitivity. Here conscious consumers in search of quality can discover the Callipo world and the typical flavors of Calabria on the shelves there are over 200 products, starting with the prized fish preserves known all over the world, the Callipo Dalla Nostra Terra line with jams, compotes, honey, taralli and many typical products of the area, and a selection of the Callipo Gelateria such as the traditional truffles of Pizzo. To complete the shopping experience there is also a selection of Calabrian wine and craft beer labels. “The choice of Via Cola di Rienzo is not accidental, we are closely linked with this street and this city” says Pippo Callipo, Sole Director of Giacinto Callipo Canned Food. “In the 70s, in fact, when the market was still almost exclusively local, Mr. Pietro Franchi of the famous Roman gastronomy” Franchi “came to visit us in the company, which was located right in Via Cola di Rienzo, a few street numbers away from where our store is now located, accompanied by a close friend of his, Salvatore Zavettieri, of Calabrian origin and representative. Franchi immediately decided to order 320 boxes of 5 kg each to take to his Roman temple with which he set up a spectacular Christmas window which was a great success. From there an effective collaboration started that allowed us to make our specialties appreciated in the capital. ”“ Callipo 1913 ”, created in collaboration with Studio Leonori Architetti, is an eclectic space, where art, creativity and sustainability merge. All elements that can be found, for example, in the works of art by Stefano Pilato of www.artpescefresco.com with some pieces of the “Pesci” collection made with recycled materials. The sustainable soul is also found in the furnishings made with the recovery of the precious wood of the Briccole di Venezia, oak poles that in the lagoon canals are used to signal the waterways and the tides to boats. “The opening of the Callipo 1913 store in Rome is an important step, a further step in our secret dream, to bring the Callipo brand to the main Italian cities to create places where the suggestion of traditions, which our family hands down for 5 generations, it has been mixing with innovations and the ever-changing needs of consumers. – declares Giacinto Callipo, fifth generation of the family, son of Pippo Callipo – Store Callipo 1913 wants to be the classic ‘down home’ shop, where you are welcomed with familiarity and where the products become ambassadors of the excellence of a territory, in our case Calabria “. Callipo therefore intends to open other stores around Italy, focusing mainly on the north. The retail market” shows a renewed interest in proximity shops, as a result of the changes in habits unfortunately caused by the pandemic, online sales are also on the rise and those on scaf fali dei supermarkets ”says Giacinto Callipo who already has a great deal of experience in the marketing of the family business, specializing in canned fish. The covid therefore has not affected this company which continues to grow at a rate of + 10% of turnover. The Callipo group has 400 employees with a clear prevalence of women, particularly in demand for the processing of tuna which is “cleaned and put into jars by hand” explains the young manager on the occasion of the opening of the shop.