France 24 in Spanish changes to 24 hours daily broadcast

Published on : 09/24/2021 – 10:41

A sign of the growing success of France 24 in Spanish in Latin America, the channel, which is celebrating its fourth anniversary this year, will broadcast its programs from Friday for 24 hours instead of 12 currently. With the key to even more reports, editions and magazines of information.

France 24 in Spanish takes on a new dimension on Friday September 24. After doubling its airtime, the channel launched in 2017 switches to 24 hours of daily broadcasting and thus strengthens its presence in the Latin American audiovisual landscape. On the program: a new morning, even more reports and debates to continue to expand its information offer for a growing audience in Latin America.

France 24 is now broadcast in 17 of the 19 Spanish-speaking countries of the South American continent, as well as in Brazil. It is accessible in 12.5 million homes, plus 12 million partial diffusion homes in Mexico.

In Colombia, Argentina and Mexico, the channel gathers more than 3 million viewers each week (+ 56% compared to 2019) and 14.2 million inhabitants say they know it (+ 26% compared to 2019 ). On the digital front, France 24 in Spanish records 2.8 million visits on average each month (+ 6.4% compared to 2020) and already has more than 91.4 million videos viewed on YouTube since January 2021 (+26 % compared to the year 2020).

The 24-hour broadcasting of France 24 in Spanish should make it possible to accelerate the development of its distribution and its audience in the region. Studies carried out on site have already confirmed the channel’s real anchoring in the Latin American audiovisual landscape, such as the confidence and interest shown in it by viewers, which in particular underline the reliability, seriousness and relevance of the information offered.

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