Waste collection and recycling, from Cial to the online competition for students

Distributed across the territory of 10 Italian provinces, 550 primary and lower secondary schools are involved in the Alu Experience contest promoted by Cial (National Consortium for aluminum packaging) in collaboration with the Municipalities and companies that deal with waste management in the area. urban. An engaging online game accessed via the website www.generazionealpha.it created by Cial with the support of ‘La Fabbrica’, an agency active for over 35 years and a leader in the design and development of educational and training communication paths. And so, from today until December 15, there will be many very young students who, guided by their teachers, will compete in overcoming some ‘escape rooms’ and in solving questions with decidedly ‘green’ implications by studying and making use of the material a provision on the portal and concerning the separate collection and recycling of aluminum. In fact, the contest and portal were created with the aim of guiding young people along a path of Civic Education, original and fun, also aimed at enhancing the principles of the UN 2030 Agenda (starting with Global Goal number 12 ‘Responsible consumption and production ‘). The reference age group is that of 6-13 year olds, or the ‘newest’ Alpha generation which, born after 2008, has great confidence with the web, tablets and smartphones. Three young ambassadors were called to help the students to orient themselves in the contest who, through sparkling video-pills illustrate the project and the simple rules of participation. “It’s not just a game: being able to raise the awareness of the new generations on the major issues related to the need for fair and sustainable development and a conscious use of resources means contributing to the growth of the now imperative values ​​of respect for the environment in the adults of tomorrow. ”Declares Giuseppina Carnimeo, general manager of Cial. As with any self-respecting competition, there are also prizes for the first classified. The winning schools of each Province will in fact be given a voucher to be spent on the purchase of recreational / educational material.