Dazn: “Spectators who have seen multiple games counted multiple times”

“The users who watched more matches in the same round of the championship have been accumulated. It is an aggregate figure”. Dazn, in a conference that partially clarifies the audience measurement of Serie A matches, highlights an element that characterizes the data released in relation to the audience ratings of the matches in the first day of the championship. Dazn, AgCom president: “Preliminary investigation on audience ratings” Dazn, goals and ratings: the Internet swells (a little too much) “Audience measurement is a further chapter of the change process, which for now focuses on Serie A but that it will expand with the Europa League and the Conference League and then with the other rights of Dazn “, said Vp Media of Dazn Andrea Cerasoli, in an online meeting on ‘Audience Measurement – Dazn’, after the hearing of the president of Agcom, Giacomo Lasorella, who announced the opening of an investigation on audience measurement. On the possibility of entrusting the audience survey entirely to Auditel, Cerasoli replied: “Auditel is one of our partners, we will verify in the future to find a common way to have a comfortable figure for everyone “. Rosanna Tamburrano of Nielsen explained that the company has” welcomed with interest the need to measure the audience of Serie A 2021/22. The goal is to obtain a measurement for every device and every location to have an overall audience “. In any case, with regard to the first days of the championship, doubts remain on the count given that the number of users should be lower if, as explained by Dazn, “the users who have watched more matches in the same round of the championship have been accumulated. This is an aggregate figure “. According to Dazn, Nielsen recorded just under 6 million spectators throughout the weekend and as regards” the composition of the audience, TV remains the preferred audience share (about 70%), with growth on the last day probably due to the return from vacation “. Furthermore, Cerasoli wished to underline that there are no concerns on the issue of audience ratings by advertising investors.