Dazn, AgCom president: “Investigation on audience measurement”

“The issue of audience ratings concerning the distribution of advertising revenues is a very delicate one”. This was stated by the president of Agcom, Giacomo Lasorella, during the hearing in the Transport Committee of the Chamber on the issues that regulate the broadcasting of Serie A football matches by Dazn. Lasorella explained that “the authority has adopted a resolution concerning the new digitization process in order to detect its audience in transparency. The challenge is the measurement of the ‘total audience’ which includes all digital devices. established that there is a uniform survey “. Dazn, goals and ratings: the Net swells (a little too much) Agcom, revolution in the audience measurement sector The president of Agcom explained that “currently the ratings of Dazn are taken over by Auditel for TV and by Nielsen for the other devices. The methodology applied is not compliant and Upa also expressed its perplexity in the face of these measurements. On 9 September, Agcom adopted a resolution to verify the measurement systems and reserves the right to adopt any measure to guarantee correct detection “.” Despite the need to monitor individual disruptions, overall it can be said that the issue of network strength with regard to congestion and that of equal access for operators are resolved or in the process of being resolved “, he continued, adding that there will be “a further meeting of the technical table on Wednesday 22 September”.