Dazn announces the acquisition of Eleven Group

Dazn has reached an agreement for the acquisition of the global media activities of Eleven Group, a streaming platform founded by the president of Leeds United, Andrea Radrizzani. This was announced by Dazn itself with a press release. “The operation expands Dazn’s capabilities within the sector of live streaming of sports content – the note reads -, consolidating its position as a global leader in this rapidly evolving market, and allowing it to reach an ever-increasing number of territories. . Once completed, the transaction will allow Dazn to become the broadcaster of the main football leagues in Portugal and Belgium, two countries with a solid football tradition. Eleven Group’s business will integrate Dazn’s activities in Italy, Japan, Dach area and Spain. , Countries where the company has already been awarded the rights to broadcast the most important national football competitions. Eleven is also present in Taiwan and other Southeast Asian markets, consolidating its presence in an area where Dazn holds the leading position in Japan”. In Italy Eleven has Serie C and Basketball until 2025. “A geographical expansion – continues the press release – which gives Dazn access to new user bases while its global platform continues to grow and becomes a one-stop shop for everything fans love: a place where you can access the largest library of live and on-demand content, analytics and highlights, as well as buy merchandise, tickets, play and bet. achieving economies of scale as well as expanding the football rights portfolio. Through the integration of Elevensports.com and the 40,000 matches streamed each year, the acquisition consolidates Dazn’s role as a global benchmark for Thanks to a strategic agreement, Eleven plays a key role in Fifa +, Fifa’s Ott service, supporting the production, broadcasting and distribution of live sports matches for over 90 associations. ions members of Fifa. In particular, the two companies, together, will create the largest portfolio of content dedicated to women’s football: Eleven boasts the rights to women’s sports content relating to six different confederations that will add to Dazn’s offer, which includes, among other things, , the Uefa Women’s Champions League, the Liga F in Spain, the English FA Women’s Super League and Women’s FA Cup and the Japanese WE League. “Generating new revenue streams through social media. The acquisition of Team Whistle, the media company of Eleven, will allow DaznN to reach a younger audience, diversify and expand its fan engagement skills, as well as maximize the value of Dazn’s rights portfolio. Team Whistle is in the top ten of US sports media by ComScore, with over 700 million followers on its channels and an increasingly extensive distribution network that generates about five billion views every month on social platforms octolines the note of Dazn-. The combination of Team Whistle’s complementary business with Dazn’s content rights will strengthen an already solid offering. The agreement will guarantee Dazn Group’s revenue growth of approximately $ 300 million per year. “This acquisition increases the scalability of our business – says Shay Segev, CEO of DAZN Group -. It is an important step towards consolidating the company. our mission to become the leading global sports entertainment platform. I have deep admiration for the achievements of Andrea, Marc and the team and look forward to working with them to grow our ambitions. Together we form the management team. Strongest and most credible in the industry. Dazn has invested in developing a revolutionary digital sports platform where fans can benefit from the entire interactive sports entertainment offering. We look forward to expanding our capabilities into new markets as well as leveraging on Eleven’s strengths within Dazn “.” For us Dazn is the future of digital sports broadcasting and the ideal home for Eleven -declares Marc Watson, CEO of Eleven Group, says. Sport is one of the leading forms of entertainment globally and joining with Dazn will be transformative, enabling us to achieve greater economies of scale and a global platform for our talent team. We couldn’t have been more excited about this agreement and I’m looking forward to working with Shay and the whole Dazn team ”. “This agreement marks an acceleration of our strategy of diversifying our offerings and leverages our sports rights and our platform in new markets and business models – says Kevin Meyer, Chairman of Dazn -. Team Whistle is a company in growth with a proven track record of monetizing short-format content. It will be extremely valuable to Dazn at a time when we are focused on generating maximum value from our enviable portfolio of rights, creating new content formats to reach new audiences and generate new We look forward to welcoming all new colleagues. ”Andrea Radrizzani, Founder & Chairman of Eleven & Owner of Leeds United, comments:“ Over the past six years with Eleven we have developed a sports media company of success, and we are thrilled that this path continues. The merger will provide more opportunities as a group that continues to work to create a destination. global nation for sports fans, which has been our mission since day one ”. Upon completion of the agreement, Andrea Radrizzani, founder of Eleven, will join the board of Dazn as Executive Director and will support the development of the Dazn Group business.