Guitart: “Campaign deals with important issues with simplicity”

(Adnkronos) – On the occasion of the presentation to the press of the new great communication campaign by Dancol di Danone, created in collaboration with the Agostino Gemelli IRCCS University Hospital Foundation, entitled “Listen to your heart” and aimed at raising awareness among Italians about the prevention of cardiovascular risks, Jordi Guitart Clermont, Marketing Director of Danone Italy and Greece, explains the reasons that led to take the path of simple, direct and ironic communication.