With the presentation of the Vision 7S concept, which will change the design of Škoda cars for many years, the Czech brand also showed its new visual identity. Changes the inscription and logo. So that they better suit the digital era. Photo: Škoda-Auto Škoda – new visual identity The Škoda inscription has a new font and an integrated font, so it is less confusing for countries that do not use such punctuation. Damage awaits huge changes in the near future. In accordance with the Next Level plan, Škoda 2030 will present three completely new electric cars by 2026. A large SUV based on the Vision 7S concept, a smaller SUV that will be an emission-free counterpart of the Karoq with the working name Elroq, and an electric “Fabia” that should be the gateway to the world of its electrification at a price of about 25,000 euros. By the end of the decade, battery models are expected to account for up to 70% of European sales. And so Škoda decided to change its visual identity as well. Together with the Vision 7S, it showed the new Škoda inscription and the new logo. This is the biggest change in the last 30 years. Since the arrival of the first Octavia. The famous winged arrow gives way to the inscription. Although it will not completely disappear from cars. Škoda Auto presents a new logo Read more Škoda Vision 7S: This car will change the whole ‘škoda’. It goes 600 km on a charge! “The increasingly intensive use of the logo in various digital formats inspired us to create its new form in two-dimensional graphics, which is easier to recognize on displays and in print and more expressive than the previous three-dimensional version,” said Petra Mackeová from the car company’s marketing. The sign should become the main communication tool. This typographic logo will appear not only on the back of the cars, as it has been in recent years, but also on the front. In order to make the inscription more expressive, it was given a new form with an integrated softener and, in addition, it works with symmetry and a combination of curves and edges. Photo: Škoda-Auto Škoda – new visual identity Flat design matches better with digital formats. “Mäkčeň has been a challenge for us because it tends to be confusing for most of our customers from a global perspective. In the new form, it will be integrated and will blend in with the symmetry of the logo, while customers on the domestic market as well as on some other markets will still recognize it in the sign,” explains Martin Pavlík, another member of Škoda’s marketing department. The winged arrow logo has also been significantly simplified, as it will now be drawn in a flat form and the car company can work more prominently with colors. Read more Skoda Vision 7S exclusive! We met her before the premiere “This simple two-dimensional version looks more impressive especially on mobile devices and allows flexible integration into different formats. With this change, Škoda responds to the shift towards even more significant digitalization of communication. The new identity also includes two new shades of green, emerald and electric green. Few brands have the color green as deeply rooted in their DNA as ours. The new shades preserve the connection with history, but at the same time they will bring refreshment and refer more to electromobility,” explains Mackeová. Photo: Škoda Škoda Vision 7S – 2022 This is how the Škoda logo has evolved over time. The latter is the result of a year’s work and assessment by 2,200 respondents from all over the world. Škoda informs that a small team of people worked on the creation of the new brand identity with support from across the entire car company. The work lasted over a year, and the team first worked with a total of 165 proposals, from which the trio of “finalists” gradually crystallized. The car company then subjected them to a thorough review, in which more than 2,200 respondents from the Czech Republic, Germany, Italy, Norway, India and Israel took part. Based on their feedback, the just-presented form of the logo won. Read more The new Škoda Kodiaq could look like this. How about that? Škoda will first use the new logo in communication materials, and from 2024 it will also begin to appear on newly introduced models. Gradually, the logo and other elements of the brand will appear in the infotainment systems of the vehicles as well as at the brand’s dealers. In addition to electric cars, Škoda is also planning the premieres of new models with a combustion engine. Already next year we will see the new Superb and Kodiaq. And in 2024, the fifth generation Octavia will arrive. We will see how Škoda will do. He is currently going through a difficult period. Its sales on the Chinese market went down sharply, and in connection with the war in Ukraine, it decided to leave its second largest market – Russia. The chip crisis, which also reduced its European sales, is still far from over.