Just as the multimillion-dollar deal between Crypto.com, a major crypto exchange, and UEFA Champions League, continental Europe’s most prestigious football tournament, seemed to be in the pipeline, the Singapore-based company pulled out. backwards. The contract, worth 100 million dollars a year, should have been added to the long list of Crypto.com sponsorships signed in recent years: the 2022 World Cup in Qatar and the Italian Serie A for football, Formula 1 and the basketball.