Cambi at the top of Repx, the London-based fintech with a lot of DNA and management Made in Italy, which, after the listing last February on the Cyprus Stock Exchange (Cse, Cyprus Stock Exchange) is now in view of the IPO on the London Stock Exchange , London Stock Exchange), with expected inflows of approximately € 7 million and an implicit market capitalization of € 55 million. The shareholders’ meeting, which met on 2 July, unanimously elected Ezio Maria Simonelli as Executive Chairman. Chartered Accountant and Statutory Auditor, Simonelli is Managing Partner of Simonelli Associati, a law and tax firm based in Milan and Chairman of the Boards of Statutory Auditors of Sisal Group SpA and Mediaset Italia SpA, as well as Statutory Auditor of Recordati SpA, Arnoldo Mondadori Editore SpA and F2i Sgr, and member of the board of directors of the Banca Popolare di Milano Foundation. Simonelli was also President of the Board of Auditors and Regent President of the Serie A Football League. Another prominent name also joins the board, Ernesto Paolillo, well-known banker and sports manager, former General Manager of Banca Popolare di Milano for a decade and of Inter Football Club. The board of directors is completed by Francesco De Leo, formerly General Manager of Telecom and with operational positions in Ifil, Tim and Wind, Vincenzo Vespri, professor of mathematics at the University of Florence and expert in new technologies, appointed representing Italy at the G7 level and meetings of the Carnegie group, and Basil Petrides, with extensive experience in the world of finance and positions in HSBC Group, Lme – Gerald Group and Adm, a multinational among the “Fortune 500”. Repx has achieved undisputed leadership in the market niche referring to co-branded payment cards for the world of football and its fans, which has seen it enter into agreements with the most important teams in Italy (among others Milan, Rome , Udinese, Parma, Palermo, just to mention the partnerships officially announced) and the world (with the most iconic football team of all, Real Madrid, which immediately embraced the project, as well as English teams, such as the Wolverhampton, German and, soon, French). According to research recently published by Sponsor United, industry benchmark for the analysis of brands in sport and its visibility, Repx is even in ninth place in the world, among 109 fintech brands considered for the level of visibility in sport, behind to real “unicorns” but ahead of very important competing companies. Repx has developed a business model that gives celebrities, influencers, sports teams, brands, iconic cities the opportunity to connect to their fan base in completely innovative ways thanks to exclusive prepaid, credit and gift cards, created in co-branding: debit cards and digital products covered by proprietary patents and designed to satisfy the loyal legions of followers and fans. The cards are linked to an App that allows the star on duty to connect to his followers in completely innovative ways and to his audience to access a finally exclusive and therefore non-anonymous communication channel, through more direct and greater interaction tools. involvement. Furthermore, the same App allows both to manage the typical financial aspects of paper, and to interact with the object of one’s passion by accessing exclusive news and offers regarding merchandising, tickets, invitations to special events.
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